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Pro Audio > Music Think Tank
Thursday May 24, 2012. 12:00 PM
A while ago, I wrote this article about How to Get Better Results From Your Sonicbids Submissions. Since then, there have been a few changes to the site (both for promoters as well as performers). All of the advice from the first article still applies so if you haven’t read...
Wednesday May 23, 2012. 12:00 PM
I’ve lost count of the number of articles I’ve read that insist bands and artists should give their music away for free. Personally I believe, unless you have the benefit of on-going PR support or are reaching mass audiences through radio airplay, giving away your core...
Tuesday May 22, 2012. 12:00 PM
NPR reported that CD sales tanked in 2010, particularly among younger buyers. The trend suggests that vinyl and iPods are sinking the audio CD into the so-called “fidelity belly,” where mediocre products go to die. In his book Trade-Off, journalist Kevin Maney wrote that a...
Monday May 21, 2012. 12:00 PM
The first piece in this 3 part series discussed steps you should take before you start promoting a new album, such as having your online presence all in order. In Part 2, I will go over some basic elements for, yep you guessed it, promoting a new album. Album Pre-Sale A...
Saturday May 19, 2012. 12:00 PM
Where The Music Industry Thinks Out Loud Ariel Hyatt: Musician’s Arsenal: Killer Apps, Tools and Sites - GigFunder Jamie Leger: Why Music is Less Valuable Than Expertise and Information…? Simon Tam: How to Book a Tour: Unconventional Advice Chris Hacker: Marketing Plan...
Thursday May 17, 2012. 12:00 PM
Chris Hacker here, I create Marketing Plans for artists at Cyber PR® and really enjoy working with my many clients. I’ve noticed a huge problem though. Artists call the Cyber PR® offices all the time looking for us to promote their new album, totally fine of course, but the...
Wednesday May 16, 2012. 12:00 PM
There’s plenty of advice out there for booking a tour. In fact, I’ve written on it a few times (including this step-by-step guide). People generally talk about the same kind of stuff: how to approach a venue, where to book, promoting, etc. However, I want to cover some of...
Tuesday May 15, 2012. 12:00 PM
Today had me thinking about two questions that i want to address with you… Is music less valuable than expertise and quality information? And is this why music cannot be sold for high prices? Unfortunately, just knowing something, or having experienced something, doesn’t...
Monday May 14, 2012. 12:00 PM
Fan funding: it is the saving grace for the broke independent band. Where before bands couldn’t consider studio time or hiring promotional companies to support their release, with a little hard work, some social media love, and good old fashioned word of mouth spread, bands...
Saturday May 12, 2012. 12:00 PM
Where The Music Industry Thinks Out Loud Simon Tam: How to Get Sponsored: Rethinking Sponsorships Bobby Owsinski: Making A Living Is The New Success James Aviaz: Q&A: Getting Music Placed in Advertising Simon Tam: 5 Non-traditional Ways to Promote Your Music
Thursday May 10, 2012. 12:00 PM
Artists tend to be creative people. We write music, create dazzling visions of art, and express sentiments in the most unique ways. However, when it comes to promoting our art, something else happens. For one reason or the other, most artists fail to express any creativity...
Wednesday May 9, 2012. 12:01 PM
After our recent post about getting music placed in video games, we had a bunch of requests to find out also about the same process for advertising. We spoke with James Alvich from MAS (Music and Strategy) who provides a full range of solutions for brands and advertising...
Tuesday May 8, 2012. 12:00 PM
For more and more musicians, the idea of stardom seems to be further and further away. While some still see stars in their eyes, a great number have come to the realization that the goal is now a lot different, since just making a living in music can now be considered a...
Monday May 7, 2012. 12:01 PM
When most people who want sponsorships think about their ultimate goal, it involves money. They’re looking for someone to fund their event, to pay for their tour, to raise money for their charity, and so on. When many business think about sponsoring someone, it ultimately...
Saturday May 5, 2012. 12:00 PM
Where The Music Industry Thinks Out Loud Corey Crossfield: Why Mobile Apps Matter For Music Frank Woodworth: How to Begin a Career in the Music Industry: Advice to the graduating class of 2012 Ariel Hyatt: Basic Marketing Principles For Artists - Part 3 of 3: Increase...
Thursday May 3, 2012. 12:00 PM
If you’re heading into the studio to record an album, you should go in with plenty of songs to spare. Sometimes, things don’t work as well in recorded format, sometimes your tastes/ideas change. At any rate, going in with more ideas allows you to choose the very best songs...
Wednesday May 2, 2012. 12:00 PM
Welcome to the final segment of a 3 part series that was inspired by a mastermind program I participated in with Ali Brown who is my mentor in the world of online marketing. Here’s the recap of what we’ve gone over thus far… There are three ways to increase your income: ...
Tuesday May 1, 2012. 12:00 PM
So the big day is fast approaching. You are leaving the ivory tower of college in a few weeks and are about to enter the work force. Most likely the only thought on your mind is how to get a job. The ideal is to have a job locked up and waiting for you before you graduate,...
Monday April 30, 2012. 12:00 PM
Mobile phones can be considered either an asset or a hindrance depending on whom you ask. At one point, mobile phones were only available in brick sizes reminiscent of the scenes in A Night At The Roxbury. Fast forward to the present day when mobile phones dominate nearly...
Saturday April 28, 2012. 12:00 PM
Where The Music Industry Thinks Out Loud Ariel Hyatt: Basic Marketing Principles For Artists - Part 1 of 3: Increasing Your Fan Base Rob Dix: When ‘If Anyone Else Likes It, It’s A Bonus’ Isn’t Enough IndieAmbassador.com: Pictures Speak Louder Than Words - A Musician’s...
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