Pro Audio > Passive Promotion

I’ve spent over $10K on Rise campaigns since 2021. 15K of my 32K followers on Spotify are from Rise, and every one of them automatically pre-saves each of my new releases. That translated to 181K saves when my album came out last month: 12 tracks x 15K listeners = 181K...

A couple of months ago, I effectively got out of the e-commerce business. After releasing 13 albums on CD, only one title was still in print, plus a few Collector’s Edition copies of another. The last thing I wanted to do was press another 1000 CDs, but my 14th album was...

Over the course of my career as a recording artist, I’ve released 13 albums on CD. Two of those got second pressings. Five years ago, there were 5000 CDs in my garage. Now I’m down to a few hundred copies of my third CD, which I’ll likely take to the grave. How did I do it? W...

Don’t get me wrong, I’m all for equality! And yet when I target tier 1 and 2 countries, the vast majority of my advertising budget goes to Brazil and Mexico. That’s not equality, it’s a bramexitocracy! (it’s a word, look it up) Historically my solution was to devote a...

Members Media (formerly Partnered Projects) offers a variety of campaigns to promote your music. Their latest is Facebook & Instagram Ads, which direct listeners to Spotify and Apple Music. Meta ads are a great way to grow your active audience, as opposed to playlist...

They say a picture is worth a thousand words, but is it worth 15 seconds of audio? Meta Ads Manager seemed to think so: And so I tried it with a conversions campaign directing to a smart link for my latest single, “Undone.” Color Theory · Undone I let the campaign run ...

Facebook and Instagram ads, hereafter referred to as Meta ads, are the centerpiece of my music promotion efforts. I recently wrote about two excellent services that create high quality Meta ad campaigns on your behalf: Southworth Media and Members Media. Pricing starts at...

Southworth Media as in Andrew Southworth? Yes. If you don’t already subscribe to Andrew’s YouTube channel, you definitely should. It’s basically what I do here but in video format, with new content every week instead of every… whenever I find the time. When Andrew offered to...