Pro Audio > Passive Promotion

Facebook and Instagram ads, hereafter referred to as Meta ads, are the centerpiece of my music promotion efforts. I recently wrote about two excellent services that create high quality Meta ad campaigns on your behalf: Southworth Media and Members Media. Pricing starts at...

Southworth Media as in Andrew Southworth? Yes. If you don’t already subscribe to Andrew’s YouTube channel, you definitely should. It’s basically what I do here but in video format, with new content every week instead of every… whenever I find the time. When Andrew offered to...

A reader of my How I’m Promoting My Music This Month monthly email recently told me: You always begin your letter by saying that your promotion is on autopilot but you never say what it is you do. And so, for the next installment, I wrote a quick and dirty summary of my ong...

Members Media (formerly Partnered Projects) offers a variety of campaigns to promote your music. Their latest is Facebook & Instagram Ads, which direct listeners to Spotify and Apple Music. Meta ads are a great way to grow your active audience, as opposed to playlist...

A Color Theory fan and fellow artist told me about Digital DJ Pool way back in February of 2022. Since then I’ve been paying a monthly fee to get my new tracks into DJs’ hands on or before release day. Don’t make dance music? Me neither, and I’ve never been a DJ — I don’t...

My promotion has been on autopilot lately, but I do have something to share with you: a warning of sorts. It concerns Meta’s Performance Bonus Program, which you probably haven’t heard of unless you received an email like this: Honestly, I’m surprised I clicked through...

I’d been kicking the idea of a co-op playlist around in my head for a long time. Around the beginning of the year, a friend prodded me to finally give it a go. Here’s what I proposed: Each artist pays $200 per month for four tracks, which can be swapped out monthly and/or...