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Top: Passive Promotion

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Friday November 18, 2022. 12:19 AM
Last weekend, I had some time on my hands. My wife was in Vegas for a soccer tournament, my daughter was at UCLA for a Model United Nations conference, and my son was at UCI where he always is. So I went out drinking. Haha, no I didn’t. I stayed home and worked on expanding...
Thursday October 27, 2022. 10:54 PM
When it comes to Spotify promotion, I’ve tried just about everything short of billboard ads. Here’s a quick and dirty list of ways to promote your music on Spotify, with links to my posts on each topic: You can use Spotify’s own tools, like Marquee and Spotify Ad Studio.You...
Wednesday October 12, 2022. 05:35 PM
I’ve been running a Spotify growth campaign through Rise since May of 2021, to the tune of $225 per month. Yessirree, that’s a lot of money! Nearly $4K to date. I first mentioned Rise in this post from September 2021, and have been promising a review ever since. Why the...
Thursday August 11, 2022. 10:10 PM
No doubt you seen AI-produced images popping up all over social media. One such AI is DALL-E, credited with creating the world’s first AI magazine cover. The one I’ve heard the most about is Midjourney, and the beta is now open to all! Over the past couple of days, I’ve had...
Tuesday August 9, 2022. 09:07 PM
A How I’m Promoting My Music This Month email subscriber recently asked: I would personally be really interested in an overview post of where you are at and what you are trying to achieve with your promotion. Both in terms of fans, reach, impact and financial side – I’d...
Monday August 1, 2022. 03:00 PM
I last wrote about Spotify playlist pitching back in January, when I detailed my campaign with Playlist Blaster. I’m still getting thousands of streams per month from those placements! As much as I’d love to hire them again, I’m not made of money. So I decided to pitch my...
Monday May 9, 2022. 09:45 PM
This changes everything. Over the course of many posts, we’ve established that I can get potential fans from Facebook and Instagram to my latest release on Spotify for about $0.20. Today I’m going to make a case for paying $0.50 to do the same thing from within the Spotify...
Tuesday April 26, 2022. 06:05 PM
How do I promote my music to streaming? You’d be forgiven if you thought it was 100% Facebook and Instagram ads to Spotify. I’ve written about Facebook Ads many times, and they’ve become my most popular posts. The biggest challenge is getting potential listeners off Facebook...
Thursday March 17, 2022. 04:37 PM
I recently explained my strategy for choosing the 22 Spotify countries I typically promote to Now minus one evil empire, it’s 21. Those countries were chosen with the express goal of growing my audience on Spotify. If I were planning a tour (I don’t perform, but...
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