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Top: Passive Promotion

Pro Audio > Passive Promotion

Monday May 9, 2022. 09:45 PM
This changes everything. Over the course of many posts, we’ve established that I can get potential fans from Facebook and Instagram to my latest release on Spotify for about $0.20. Today I’m going to make a case for paying $0.50 to do the same thing from within the Spotify...
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Tuesday April 26, 2022. 06:05 PM
How do I promote my music to streaming? You’d be forgiven if you thought it was 100% Facebook and Instagram ads to Spotify. I’ve written about Facebook Ads many times, and they’ve become my most popular posts. The biggest challenge is getting potential listeners off Facebook...
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Thursday March 17, 2022. 04:37 PM
I recently explained my strategy for choosing the 22 Spotify countries I typically promote to Now minus one evil empire, it’s 21. Those countries were chosen with the express goal of growing my audience on Spotify. If I were planning a tour (I don’t perform, but...
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Wednesday March 9, 2022. 11:48 PM
Did you know that each time your song is streamed, it generates a mechanical royalty that is not paid through your distributor? You need a publishing administrator like Songtrust to collect it. For a $100 setup fee and 15% commission, Songtrust will help you sign up with a...
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Tuesday February 15, 2022. 07:52 PM
In our last installment, I detailed a process to evenly distribute your Facebook and Instagram advertising budget across Spotify countries by splitting them into tiers. But what if you’d rather focus on only the countries most receptive to your music? I had an idea to do...
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Tuesday February 8, 2022. 04:39 AM
You’ve got a new song and you want people to hear it. Despite all the iOS tracking changes, I still think Facebook and Instagram ads to Spotify are your best bet. For an overview, check out my post on Facebook Ads for Spotify Best Practices. I’m going to tackle a very specifi...
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Wednesday February 2, 2022. 04:45 AM
A little over a year ago, I released an updated version of my Depeche Mode tribute album with three new tracks. I detailed my attempts to sell the CD to strangers on Facebook here. When the dust settled, I still had over 700 of them in my garage. The tribute has always been...
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Tuesday January 25, 2022. 06:47 PM
I don’t talk about YouTube much, but it’s my top priority right behind Spotify. Most of my videos consist of music over static cover art, yet I’ve managed to accrue 15.2K subscribers, and I add another 250 or so every month. Still, I’m no expert. Over years of tinkering, I’ve...
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Tuesday January 18, 2022. 06:04 PM
I’ve been releasing a new track every 4-6 weeks for some time now, and I daresay I’ve got it down to a science. I upload the track to DistroKid a month or so before release, then work my way through the checklist below. Many of the items won’t apply to you, but they’re sure t...
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Thursday January 13, 2022. 06:11 PM
I gave up on Spotify playlist pitching services. They just aren’t worth it. First off, there’s the risk of bots, which could get you booted off Spotify. Every service denies using them, but what human would choose to listen to unthemed collections of random songs by unknown a...
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Wednesday January 5, 2022. 10:12 PM
Tunespeak is a loyalty platform for musicians where fans earn points by performing various actions like streaming tracks, watching videos, and referring friends. Those points serve as entries in a raffle. The more points a fan accumulates, the better their chances of winning ...
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Tuesday December 21, 2021. 06:39 PM
I’m exhausted. My 12th full-length album Mages was released on December 3, and I’ve been going nonstop since October. The album promotion was a series of five distinct campaigns, not counting two singles releases over the same time period. I’m going to break it down into...
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Tuesday December 7, 2021. 04:55 PM
I’ve written about Facebook and Instagram ads for Spotify many times, like here, here, and this one from April of 2018 where I noted that I’d spent $5888.35 on Facebook ads to date. Three years later, it’s $20,614.84. While there are still useful angles to explore in those...
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Thursday November 11, 2021. 04:54 AM
I’ve got an album launch coming up, and I’m determined to make it my best yet. That means putting together bundles of merch that my fans will actually want, and not just what I think is cool. I would’ve been happy taking a chance on cassette or MiniDisc, but vinyl is too big...
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