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Pro Audio > Passive Promotion
Monday May 14, 2012. 03:00 PM
Earbits is a personalized streaming radio site focused on independents, with no ads or subscription fees. Like Jango, Last.fm, and Grooveshark, they sell airtime packages to artists. At around a penny a play, it’s a relative bargain, especially since they only charge for...
Monday April 30, 2012. 05:09 PM
M3 Event is a music conference focused on the future of music distribution, to be held in Maastricht, Netherlands on May 30. This series of lectures, talks, workshops, and discussions aims to generate some rational and intelligent debate about where the music industry is...
Tuesday April 3, 2012. 03:00 PM
Back by popular demand, I’m proud to present another guest post by friend and music licensing veteran Helen Austin. -BrianI’ve had songs with several publishers, from large instrumental libraries to publishers promising me Coke ads. I now write exclusively for...
Tuesday March 27, 2012. 02:50 PM
Quality graphic design is expensive. I paid $500 just to license the cover image for my last album, plus $600 for the rest of the design. That’s fine every couple of years, but now that I’m releasing songs individually, I need a cover design every month or two. I decided to g...
Tuesday February 28, 2012. 02:00 PM
Lady Gaga shot to the top of the sales charts upon the release of her last album, in part because it was deeply discounted on Amazon. Radiohead pioneered the “pay what you want” approach, with most downloaders opting to pay nothing at all. Last week I asked my fans...
Monday January 30, 2012. 02:00 PM
Headliner.fm is a platform for trading recommendations with other artists on Facebook, Twitter, and MySpace. You “buy” recommendations using a virtual currency called band bucks, which can be purchased outright for real money or earned by recommending other artists.Creating...
Wednesday January 25, 2012. 01:10 PM
Two months ago, I began implementing Ariel Hyatt and Carla Lynne Hall’s strategy to increase my Twitter following, as laid out in their book Musician’s Roadmap to Facebook and Twitter. The basic idea is to follow potential fans in the hope that they will follow back. I disc...
Tuesday November 29, 2011. 02:00 PM
Jango offers free Pandora-style internet radio. Type in an artist’s name and it generates a playlist of related songs. Jango Airplay lets artists buy their way into the recommendation engine, promising guaranteed airplay alongside your pick of big names.I’ve been running Jang...
Wednesday November 16, 2011. 01:02 PM
“Garbage in, garbage out” is a common saying among mastering engineers. The quality of the source material limits the quality of the final product. Most of my clients have no problem following my simple preparation instructions, but they stop there. They figure once each mix...
Thursday September 29, 2011. 08:02 AM
I measure my success as a recording artist by the growth of my mailing list. The best way to get someone to subscribe is to offer something in return, and a great song is a powerful incentive. Here are ten techniques to negotiate that delicate exchange:1. The classic squeeze ...
Wednesday September 28, 2011. 03:00 PM
Running a Facebook ad campaign is confusing. You bid for ad placement, but the price you pay bears little relation to your bid. What’s the difference between reach and social reach, connections and clicks, CPC and CPM? More importantly, is there any way to tell how many...
Friday September 16, 2011. 08:01 AM
2010 was the best year yet for Color Theory. I released my eighth and best full-length album, The Sound, followed by my best EP, The Silence. More people bought and stole my music than ever before – both great things, as I explain in this short interview with Hypebot. Along...
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