Pro Audio > Passive Promotion
Tuesday April 17, 2018. 02:00 PM
As of today, I’ve spent $5888.35 on Facebook ads. Does that make me an expert? No way! Promoting music on Facebook, and Instagram through Facebook Ads, is a bottomless and constantly changing topic. Where do I even start? How do I know the advice I give today will apply...
Monday April 9, 2018. 05:29 PM
I’ve been looking for ways to boost my Spotify streams. What could be better than advertising directly on Spotify with an audio ad? That way people will hear my music without needing to click on anything first. And if they hear it, they’ll like it and want to hear more,...
Tuesday February 27, 2018. 08:33 PM
Which of my unreleased songs will people like? I have no idea. Friends and family aren’t much help either. Fortunately, I’m able to get unbiased feedback from fans of my genre through ReverbNation’s Crowd Review, which has been completely overhauled since ReverbNation’s...
Monday January 1, 2018. 09:00 PM
Patreon consumed my last year. Between launching my page, promoting it, and delivering on what I promised to patrons, there was little time left for other musical or marketing activities. These days, most of what I make from my music comes from patrons. Starting at $1 per...
Wednesday November 29, 2017. 11:21 PM
My Spotify numbers are weak compared to my other social stats. I hover around 1200 listeners and 3600 streams per month. Very few of those streams come from playlists, which means I’ve got a lot of room for improvement! Sadly, the stats above are after my campaign with...
Thursday November 23, 2017. 05:53 PM
I haven’t bought a CD since 2011. If it isn’t on Spotify, to me, it doesn’t exist. Once you’ve experienced the convenience of having the entire history of recorded music in your pocket, why would you go back to schlepping files around? 50 million paid subscribers agree. Thus,...
Friday November 10, 2017. 10:33 PM
I’m embarrassed. I haven’t written a music promotion post since August, and not for lack of ideas. I’ve got plenty! For starters, I want to share my results on Deezer via Feature.fm, take the new Audiokite reports for a spin, and review social media co-marketing platform...
Thursday September 14, 2017. 02:00 PM
$500 is a lot of money. As much as I love testing out promotion ideas and sharing the results with you, that’s more than I’m typically willing to spend. In this case though, I didn’t have to pay anything out of pocket. The referral link I included in my earlier article on...
Wednesday August 23, 2017. 10:21 PM
Despite being a mastering engineer, I do quite a bit of mixing work. I’d already mixed at least a dozen tracks for Declaration before tackling “Angel in Blue,” and I’ve since mixed a couple more. Thomas gave me permission to record and share the entire mixing process, from...
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