Pro Audio > Passive Promotion

I’ve always been skeptical of cryptocurrency. Still am. Early last year when NFTs were at max hype, I sent out an email blast to my fans declaring: I never got around to creating NFTs, and I doubt I ever will. It would by necessity drag you into the crypto space, and I’m...

Last May I said I’d pick Spotify Marquee over Facebook Ads. Now I’m not so sure. With 28 Marquee campaigns under my belt, I’ve got a lot more data to draw conclusions from. I’ll share all the important metrics and compare them to my current Facebook Ads campaign below. For...

Unless you’ve been avoiding social media (good for you), you’ve likely heard of ChatGPT, a conversational AI that’s currently free to test. It does a lot of things really well, and some things quite poorly. It’s a consummate bullshitter who will readily and unapologetically...

Last weekend, I had some time on my hands. My wife was in Vegas for a soccer tournament, my daughter was at UCLA for a Model United Nations conference, and my son was at UCI where he always is. So I went out drinking. Haha, no I didn’t. I stayed home and worked on expanding...

When it comes to Spotify promotion, I’ve tried just about everything short of billboard ads. Here’s a quick and dirty list of ways to promote your music on Spotify, with links to my posts on each topic: You can use Spotify’s own tools, like Marquee and Spotify Ad Studio.You...

I’ve been running a Spotify growth campaign through Rise since May of 2021, to the tune of $225 per month. Yessirree, that’s a lot of money! Nearly $4K to date. I first mentioned Rise in this post from September 2021, and have been promising a review ever since. Why the...

No doubt you seen AI-produced images popping up all over social media. One such AI is DALL-E, credited with creating the world’s first AI magazine cover. The one I’ve heard the most about is Midjourney, and the beta is now open to all! Over the past couple of days, I’ve had...

A How I’m Promoting My Music This Month email subscriber recently asked: I would personally be really interested in an overview post of where you are at and what you are trying to achieve with your promotion. Both in terms of fans, reach, impact and financial side – I’d...

I last wrote about Spotify playlist pitching back in January, when I detailed my campaign with Playlist Blaster. I’m still getting thousands of streams per month from those placements! As much as I’d love to hire them again, I’m not made of money. So I decided to pitch my...