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Pro Audio > Passive Promotion

Tuesday January 18, 2022. 06:04 PM
I’ve been releasing a new track every 4-6 weeks for some time now, and I daresay I’ve got it down to a science. I upload the track to DistroKid a month or so before release, then work my way through the checklist below. Many of the items won’t apply to you, but they’re sure t...
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Thursday January 13, 2022. 06:11 PM
I gave up on Spotify playlist pitching services. They just aren’t worth it. First off, there’s the risk of bots, which could get you booted off Spotify. Every service denies using them, but what human would choose to listen to unthemed collections of random songs by unknown a...
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Wednesday January 5, 2022. 10:12 PM
Tunespeak is a loyalty platform for musicians where fans earn points by performing various actions like streaming tracks, watching videos, and referring friends. Those points serve as entries in a raffle. The more points a fan accumulates, the better their chances of winning ...
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Tuesday December 21, 2021. 06:39 PM
I’m exhausted. My 12th full-length album Mages was released on December 3, and I’ve been going nonstop since October. The album promotion was a series of five distinct campaigns, not counting two singles releases over the same time period. I’m going to break it down into...
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Tuesday December 7, 2021. 04:55 PM
I’ve written about Facebook and Instagram ads for Spotify many times, like here, here, and this one from April of 2018 where I noted that I’d spent $5888.35 on Facebook ads to date. Three years later, it’s $20,614.84. While there are still useful angles to explore in those...
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Thursday November 11, 2021. 04:54 AM
I’ve got an album launch coming up, and I’m determined to make it my best yet. That means putting together bundles of merch that my fans will actually want, and not just what I think is cool. I would’ve been happy taking a chance on cassette or MiniDisc, but vinyl is too big...
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Thursday October 7, 2021. 09:43 PM
I’ve got an album launch coming up, and I’m determined to make it my best yet. That means putting together bundles of merch that my fans will actually want, and not just what I think is cool. I would’ve been happy taking a chance on cassette or MiniDisc, but vinyl is too big...
    7
Thursday September 30, 2021. 05:43 PM
I haven’t had much luck with influencer marketing, but that hasn’t stopped me from trying! Since writing about Breakr earlier this year, I’ve done some cheap influencer campaigns on SubmitHub. None of them moved the needle in any measureable way, but my experiences have all...
    4
I haven’t had much luck with influencer marketing, but that hasn’t stopped me from trying! Since writing about Breakr earlier this year, I’ve done some cheap influencer campaigns on SubmitHub. None of them moved the needle in any measureable way, but my experiences have all...
    7
Friday September 3, 2021. 02:41 AM
Matt Mancid and I just released an album of 80s covers that we’ve worked on since 2013. As much as we would’ve loved pressing CDs or even vinyl, paying the rights for 1000 CDs doubles the cost. We would’ve absolutely, positively lost money. So we released it digitally in tw...
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Matt Mancid and I just released an album of 80s covers that we’ve worked on since 2013. As much as we would’ve loved pressing CDs or even vinyl, paying the rights for 1000 CDs doubles the cost. We would’ve absolutely, positively lost money. So we released it digitally in tw...
    6
Thursday July 29, 2021. 05:54 PM
It’s been four months since my last post. Sorry about that! My new album of 80s covers with Matt Mancid has been keeping me busy, among other things. On the promotional front, I’ve got plenty of irons on the fire, including three big reviews in progress. I share all the...
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It’s been four months since my last post. Sorry about that! My new album of 80s covers with Matt Mancid has been keeping me busy, among other things. On the promotional front, I’ve got plenty of irons on the fire, including three big reviews in progress. I share all the...
    4
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