Pro Audio > Passive Promotion

Showcase is the newest campaign type in Spotify’s promotional arsenal, alongside Marquee and Discovery Mode. It inserts a sponsored recommendation on the home screen of the app, like so: You pay whenever someone clicks on it, typically around $0.30-0.40 depending on your...

I’d heard good things about Playlist-Promotion.com before their manager Andi reached out to me in mid-July. He offered me a campaign valued at $350 for the purpose of a review. I knew they could deliver a good number of placements and streams safely (my #1 priority), but I...

Three months of no posts! I’m sorry. But I’ve got a good excuse… Earlier this month I released my 13th studio album, Underneath These Dying Stars. I’ve got a lot to share with you, but I thought I’d start with something relatively painless and uncontroversial. When’s the...

Over the years I’ve managed to rack up over 17K subscribers to my YouTube channel despite only having a couple of “real” videos. Sure, I could take my phone to the beach and lipsync. But I won’t. I’ve spent my entire adult life learning how to play the piano, sing, write...

By now you’ve likely heard of Spotify Discovery Mode. It’s a relatively new feature, still in beta, that provides more algorithmic exposure for your music. The tracks you opt in will appear more often in two specific contexts: Radio — Algorithmically generated playlists...

I’ve been growing my Spotify audience with Facebook and Instagram ads for years. Facebook Ads Manager is pinned in my browser and I check it multiple times a day, sometimes obsessively. I know my way around, but it’s not exactly intuitive. There’s definitely a learning...

Last August, I took Spotify playlist pitching into my own hands using a service called OKTIV.IO (read the gory details here). My efforts resulted in 16 playlist adds, 2K+ streams, and a monster spreadsheet of leads. I deemed the effort worthwhile, but way too much to take on ...

Playlist Push is a platform that connects independent artists to Spotify playlist curators, boasting over 4000 playlists. It’s a premium service at a premium price, basically a rich man’s SubmitHub or Groover. I first reviewed Playlist Push back in November of 2017 and my...

Groover is an online platform that connects artists with playlist curators, blogs, labels, and other music professionals. I mean, you’re not just going to shotgun out cold emails, right? RIGHT?