Pro Audio > Passive Promotion

A Color Theory fan and fellow artist told me about Digital DJ Pool way back in February of 2022. Since then I’ve been paying a monthly fee to get my new tracks into DJs’ hands on or before release day. Don’t make dance music? Me neither, and I’ve never been a DJ — I don’t...

My promotion has been on autopilot lately, but I do have something to share with you: a warning of sorts. It concerns Meta’s Performance Bonus Program, which you probably haven’t heard of unless you received an email like this: Honestly, I’m surprised I clicked through...

I’d been kicking the idea of a co-op playlist around in my head for a long time. Around the beginning of the year, a friend prodded me to finally give it a go. Here’s what I proposed: Each artist pays $200 per month for four tracks, which can be swapped out monthly and/or...

I just… can’t. I’m not saying you shouldn’t! You really should. I mean, it would probably be better if you did. After all, social media is where the majority of music discovery occurs. My advice is to record yourself lipsyncing your track the whole way through in 4-6...

I don’t do TikTok. I barely even know how to use the app. When I release a new song, sometimes I’ll post the video I made for Reels, but the text usually gets obscured by TikTok’s interface. Don’t care. That’s not to say I’ve never tried promoting my music there. Back in...

YouTube has been pretty good to me. Since 2012 I’ve racked up 18K subscribers, 9.2M views, and 263K watch hours despite not having any “real” music videos. Granted, more than half of those views were for a song I was hired to cover for a Just Dance game. Embarrassingly,...

Last month I wrote about how Spotify effectively removed audience targeting from Marquee. Worse, my campaign “targeting” all 55.2 million Spotify users in the US only managed to spend 10% of my $500 budget. I concluded that Marquee is now mostly indistinguishable from...

When Spotify launched Marquee two years ago, I was positively giddy. My first post on the subject proclaimed that it was even better than Meta ads. Finally I had a way to reconnect with my listeners on Spotify, or at least those deemed part of my “reachable audience.” ...