Pro Audio > Musicians

A reader of my How I’m Promoting My Music This Month monthly email recently told me: You always begin your letter by saying that your promotion is on autopilot but you never say what it is you do. And so, for the next installment, I wrote a quick and dirty summary of my ong...

Members Media (formerly Partnered Projects) offers a variety of campaigns to promote your music. Their latest is Facebook & Instagram Ads, which direct listeners to Spotify and Apple Music. Meta ads are a great way to grow your active audience, as opposed to playlist...

A Color Theory fan and fellow artist told me about Digital DJ Pool way back in February of 2022. Since then I’ve been paying a monthly fee to get my new tracks into DJs’ hands on or before release day. Don’t make dance music? Me neither, and I’ve never been a DJ — I don’t...

My promotion has been on autopilot lately, but I do have something to share with you: a warning of sorts. It concerns Meta’s Performance Bonus Program, which you probably haven’t heard of unless you received an email like this: Honestly, I’m surprised I clicked through...

I’d been kicking the idea of a co-op playlist around in my head for a long time. Around the beginning of the year, a friend prodded me to finally give it a go. Here’s what I proposed: Each artist pays $200 per month for four tracks, which can be swapped out monthly and/or...

I just… can’t. I’m not saying you shouldn’t! You really should. I mean, it would probably be better if you did. After all, social media is where the majority of music discovery occurs. My advice is to record yourself lipsyncing your track the whole way through in 4-6...