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Thursday June 21, 2018. 04:32 AM
You’re probably familiar with song share links that direct fans to the music service of their choice. For example, here’s one for my last single: There are several free and paid options. I can’t say that I’ve tried them all, but I’m partial to Feature.fm Smart Links. It’s...
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Thursday June 7, 2018. 12:13 AM
A few weeks ago, I stumbled on this giveaway from Taylor Davis, and was blown away by what I saw: With almost two days left, she racked up over 3K entries, just by giving away a few CDs! All that social media action probably cost her $100 — $50 for the CDs plus shipping,...
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Wednesday May 2, 2018. 06:30 PM
Playlist Push promises to help independent artists get their music on Spotify playlists, and gives playlist curators a way to monetize their music discovery. As of this writing, they have 242 curators across 60 genres with a total of 8 million followers. Campaigns start at ...
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Tuesday April 17, 2018. 02:00 PM
As of today, I’ve spent $5888.35 on Facebook ads. Does that make me an expert? No way! Promoting music on Facebook, and Instagram through Facebook Ads, is a bottomless and constantly changing topic. Where do I even start? How do I know the advice I give today will apply...
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Monday April 9, 2018. 05:29 PM
I’ve been looking for ways to boost my Spotify streams. What could be better than advertising directly on Spotify with an audio ad? That way people will hear my music without needing to click on anything first. And if they hear it, they’ll like it and want to hear more,...
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Tuesday February 27, 2018. 08:33 PM
Which of my unreleased songs will people like? I have no idea. Friends and family aren’t much help either. Fortunately, I’m able to get unbiased feedback from fans of my genre through ReverbNation’s Crowd Review, which has been completely overhauled since ReverbNation’s...
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Monday January 1, 2018. 09:00 PM
Patreon consumed my last year. Between launching my page, promoting it, and delivering on what I promised to patrons, there was little time left for other musical or marketing activities. These days, most of what I make from my music comes from patrons. Starting at $1 per...
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Wednesday November 29, 2017. 11:21 PM
UPDATE: I gave Playlist Push another whirl in March, and they’ve come a long way since I wrote this. You won’t miss anything if you skip straight to my latest review, Playlist Push Revisited. My Spotify numbers are weak compared to my other social stats. I hover around 1200...
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Thursday November 23, 2017. 05:53 PM
I haven’t bought a CD since 2011. If it isn’t on Spotify, to me, it doesn’t exist. Once you’ve experienced the convenience of having the entire history of recorded music in your pocket, why would you go back to schlepping files around? 50 million paid subscribers agree. Thus,...
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Friday November 10, 2017. 10:33 PM
I’m embarrassed. I haven’t written a music promotion post since August, and not for lack of ideas. I’ve got plenty! For starters, I want to share my results on Deezer via Feature.fm, take the new Audiokite reports for a spin, and review social media co-marketing platform...
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