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Tuesday April 30, 2024. 10:07 PM
I don’t do TikTok. I barely even know how to use the app. When I release a new song, sometimes I’ll post the video I made for Reels, but the text usually gets obscured by TikTok’s interface. Don’t care. That’s not to say I’ve never tried promoting my music there. Back in...
Thursday April 11, 2024. 09:18 PM
YouTube has been pretty good to me. Since 2012 I’ve racked up 18K subscribers, 9.2M views, and 263K watch hours despite not having any “real” music videos. Granted, more than half of those views were for a song I was hired to cover for a Just Dance game. Embarrassingly,...
Monday April 8, 2024. 10:51 PM
Last month I wrote about how Spotify effectively removed audience targeting from Marquee. Worse, my campaign “targeting” all 55.2 million Spotify users in the US only managed to spend 10% of my $500 budget. I concluded that Marquee is now mostly indistinguishable from...
Wednesday March 13, 2024. 07:56 PM
When Spotify launched Marquee two years ago, I was positively giddy. My first post on the subject proclaimed that it was even better than Meta ads. Finally I had a way to reconnect with my listeners on Spotify, or at least those deemed part of my “reachable audience.” ...
Wednesday January 24, 2024. 05:25 PM
Before you ask, yes, that’s Christopher Columbus, who set sail across the Atlantic on a voyage to discover some fresh jams. I previously wrote that using Spotify Discovery Mode was a no-brainer. I’ve heard it compared to standing up at the theater. Sure, the first person to...
Monday December 4, 2023. 05:09 PM
Showcase is the newest campaign type in Spotify’s promotional arsenal, alongside Marquee and Discovery Mode. It inserts a sponsored recommendation on the home screen of the app, like so: You pay whenever someone clicks on it, typically around $0.30-0.40 depending on your...
Thursday November 2, 2023. 08:03 PM
I’d heard good things about before their manager Andi reached out to me in mid-July. He offered me a campaign valued at $350 for the purpose of a review. I knew they could deliver a good number of placements and streams safely (my #1 priority), but I...
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