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Thursday August 11, 2022. 10:10 PM
No doubt you seen AI-produced images popping up all over social media. One such AI is DALL-E, credited with creating the world’s first AI magazine cover. The one I’ve heard the most about is Midjourney, and the beta is now open to all! Over the past couple of days, I’ve had...
Tuesday August 9, 2022. 09:07 PM
A How I’m Promoting My Music This Month email subscriber recently asked: I would personally be really interested in an overview post of where you are at and what you are trying to achieve with your promotion. Both in terms of fans, reach, impact and financial side – I’d...
Monday August 1, 2022. 03:00 PM
I last wrote about Spotify playlist pitching back in January, when I detailed my campaign with Playlist Blaster. I’m still getting thousands of streams per month from those placements! As much as I’d love to hire them again, I’m not made of money. So I decided to pitch my...
Monday May 9, 2022. 09:45 PM
This changes everything. Over the course of many posts, we’ve established that I can get potential fans from Facebook and Instagram to my latest release on Spotify for about $0.20. Today I’m going to make a case for paying $0.50 to do the same thing from within the Spotify...
Tuesday April 26, 2022. 06:05 PM
How do I promote my music to streaming? You’d be forgiven if you thought it was 100% Facebook and Instagram ads to Spotify. I’ve written about Facebook Ads many times, and they’ve become my most popular posts. The biggest challenge is getting potential listeners off Facebook...
Thursday March 17, 2022. 04:37 PM
I recently explained my strategy for choosing the 22 Spotify countries I typically promote to Now minus one evil empire, it’s 21. Those countries were chosen with the express goal of growing my audience on Spotify. If I were planning a tour (I don’t perform, but...
Wednesday March 9, 2022. 11:48 PM
Did you know that each time your song is streamed, it generates a mechanical royalty that is not paid through your distributor? You need a publishing administrator like Songtrust to collect it. For a $100 setup fee and 15% commission, Songtrust will help you sign up with a...
Tuesday February 15, 2022. 07:52 PM
In our last installment, I detailed a process to evenly distribute your Facebook and Instagram advertising budget across Spotify countries by splitting them into tiers. But what if you’d rather focus on only the countries most receptive to your music? I had an idea to do...
Tuesday February 8, 2022. 04:39 AM
You’ve got a new song and you want people to hear it. Despite all the iOS tracking changes, I still think Facebook and Instagram ads to Spotify are your best bet. For an overview, check out my post on Facebook Ads for Spotify Best Practices. I’m going to tackle a very specifi...
Wednesday February 2, 2022. 04:45 AM
A little over a year ago, I released an updated version of my Depeche Mode tribute album with three new tracks. I detailed my attempts to sell the CD to strangers on Facebook here. When the dust settled, I still had over 700 of them in my garage. The tribute has always been...
Tuesday January 25, 2022. 06:47 PM
I don’t talk about YouTube much, but it’s my top priority right behind Spotify. Most of my videos consist of music over static cover art, yet I’ve managed to accrue 15.2K subscribers, and I add another 250 or so every month. Still, I’m no expert. Over years of tinkering, I’ve...
Tuesday January 18, 2022. 06:04 PM
I’ve been releasing a new track every 4-6 weeks for some time now, and I daresay I’ve got it down to a science. I upload the track to DistroKid a month or so before release, then work my way through the checklist below. Many of the items won’t apply to you, but they’re sure t...
Thursday January 13, 2022. 06:11 PM
I gave up on Spotify playlist pitching services. They just aren’t worth it. First off, there’s the risk of bots, which could get you booted off Spotify. Every service denies using them, but what human would choose to listen to unthemed collections of random songs by unknown a...
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