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Post-Social Music Marketing? Drake moves beyond TikTok

Tuesday August 5, 2025. 04:16 PM , from Music Think Tank
Drake released his new single 'Which One' without TikTok hype or even a traditional music video, It is still gaining millions of streams. Here's how this low-key fan-first approach could change the way artists release music. Have we reached the era of post-social music marketing?
The post Post-Social Music Marketing? Drake moves beyond TikTok appeared first on Hypebot.
https://www.hypebot.com/hypebot/2025/08/post-social-music-marketing-why-drake-is-moving-beyond-tikto...

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