Pro Audio > Passive Promotion

When I last wrote about Spotify Showcase, I had effectively sworn it off in favor of Meta ads. I couldn’t target warm audiences, Spotify blew through my budget in the blink of an eye, and the results were mediocre. Instead, I opted for Marquee, but at some point they added a...

Kashie is an online platform that generates quick and dirty lyric video edits for TikTok, Instagram Reels, and YouTube Shorts. With a $20 pro subscription, you can generate 60 videos per month, and it only takes a few minutes. Making videos in Kashie You start by uploading...

Meta has the best advertising platform in the world, and has for some time. The most reliable way to grow your audience on Spotify and other streaming platforms is with Facebook and Instagram ads. If your audience is under 30, you’ll do perfectly fine with just Instagram....

I’ve spent over $10K on Rise campaigns since 2021. 15K of my 32K followers on Spotify are from Rise, and every one of them automatically pre-saves each of my new releases. That translated to 181K saves when my album came out last month: 12 tracks x 15K listeners = 181K...

A couple of months ago, I effectively got out of the e-commerce business. After releasing 13 albums on CD, only one title was still in print, plus a few Collector’s Edition copies of another. The last thing I wanted to do was press another 1000 CDs, but my 14th album was...

Over the course of my career as a recording artist, I’ve released 13 albums on CD. Two of those got second pressings. Five years ago, there were 5000 CDs in my garage. Now I’m down to a few hundred copies of my third CD, which I’ll likely take to the grave. How did I do it? W...

Don’t get me wrong, I’m all for equality! And yet when I target tier 1 and 2 countries, the vast majority of my advertising budget goes to Brazil and Mexico. That’s not equality, it’s a bramexitocracy! (it’s a word, look it up) Historically my solution was to devote a...

Members Media (formerly Partnered Projects) offers a variety of campaigns to promote your music. Their latest is Facebook & Instagram Ads, which direct listeners to Spotify and Apple Music. Meta ads are a great way to grow your active audience, as opposed to playlist...

They say a picture is worth a thousand words, but is it worth 15 seconds of audio? Meta Ads Manager seemed to think so: And so I tried it with a conversions campaign directing to a smart link for my latest single, “Undone.” Color Theory · Undone I let the campaign run ...

Facebook and Instagram ads, hereafter referred to as Meta ads, are the centerpiece of my music promotion efforts. I recently wrote about two excellent services that create high quality Meta ad campaigns on your behalf: Southworth Media and Members Media. Pricing starts at...

Southworth Media as in Andrew Southworth? Yes. If you don’t already subscribe to Andrew’s YouTube channel, you definitely should. It’s basically what I do here but in video format, with new content every week instead of every… whenever I find the time. When Andrew offered to...