Gibson Certified Vintage isn’t just a place for the lucky few to buy a vintage guitar; it's a portal into the DNA of some of the most important instruments in history. Every level of the program is composed of people obsessed with acoustics, electrics, and basses. For a guitar to earn its Certified Vintage certificate, it has to be truly extraordinary.Thankfully, the whole program is curated by someone who grew up with Gibson woven into the landscape and relationships around him.“I grew up in St Joe [Joseph], Michigan, about an hour southwest of Kalamazoo,” explains Mitch Conrad, Gibson’s Certified Vintage Manager. “And when my grandfather was in the military, a guy swapped his late ’40s blonde Gibson L-7 with him. That Gibson was permanently entrenched in my brain, and I was very fortunate for my grandfather to gift that guitar to me for my 18th birthday.”This history set Conrad on a path that mixed curiosity, hustle, and deep respect for the past. After meeting Gibson VP of Product Mat Koehler while running a photography studio, the pair bonded over their shared passion for all things vintage. That connection led Conrad to Nashville and, eventually, to his current role.'These guitars are built to last lifetimes, and being part of that journey really matters to us.'Today, he is responsible for finding, authenticating, restoring, and documenting the guitars that have shaped the company’s legacy. For Conrad and the Certified Vintage team, it’s all about honoring both the guitars and the people who play them. And from his process for unearthing hidden gems to his candid transparency around pricing, he didn’t hold anything back.Recognizing that there are various outlets for vintage gear these days, what drove Gibson to create the Certified Vintage program?Mitch Conrad: The vintage world can be a murky place to navigate. It can be hard for people to feel confident about what it is they’re adding to their collection. We really wanted to provide the best possible experience when buying a vintage Gibson or a Gibson-made instrument.When we sell one of our Certified Vintage instruments, it comes with a certificate of authenticity. It comes with the letter of appraisal documenting anything and everything that we know about the instrument, in terms of its history and its provenance. It also includes a deep dive into all the bits and pieces. Even if the mounting screws that were originally on it corroded and rusted out, we’ll source a vintage-correct set and put them on. We’ll call that out.And, as far as I’m aware, we’re the only ones [offering] a new, limited lifetime warranty. We want to send them back out with that same level of confidence that these instruments will make it another lifetime in the hands of their next caretaker.Are you specific about the guitars you’re looking for?Conrad: We want to find the best examples of these instruments. If you’re out on the hunt for a nice mid-’60s ES-335, there’s confidence in knowing that the model Certified Vintage has is a really great one.But 'best' is a little bit of a flexible term. For instance, we try to stay away from things that have been broken. Still, we’ll make an exception. We sold a killer 1958 Goldtop that had a headstock repair. But this guitar was incredible. It was not in museum-grade condition, but it was one of the best ’50s Goldtop, darkback, PAF-equipped Les Pauls that we’ve had around.That one actually went to Slash. When I took it down for him to try out, he told me, “I really don’t need any more of these.” And then he plugged it in. He was like, “All right, I think I’ll take this one.” [laughs]How do you find the guitars to bring into the program?Mitch Conrad: A lot of folks reach out directly. We’re really fortunate that the name on the headstock of the guitars we’re looking for is also the name on the website.But there’s a lot of digging around as well. It’s stopping into shops on a long drive and asking, “Do you have anything else?” And then somebody pulls out an old black rectangle case, and it’s a 1969 Les Paul Custom. There’s also Facebook Marketplace, Craigslist, all those spaces. So, not every story has the romantic “found it at a garage sale” start to it.It sounds like there’s a real personal touch to this.Conrad: We work really hard to make this feel like a boutique offering inside a global company, and we’re intentional about keeping that human connection at the center.There was one really sweet woman whose mother had a beautiful ’57 Southern Jumbo. She said, “I can’t play—I don’t have a musical bone in my body—but I remember my mom playing that guitar every week.” As much as she loved having it around, she knew she couldn’t make music with it, and that’s what the guitar had spent its whole life doing. She wanted it to continue doing that.When instruments like that come in, we’re just a temporary stop as they move from one caretaker to the next. These guitars are built to last lifetimes, and being part of that journey really matters to us.For people just expecting to see a lot of ’50s- and ’60s-era Les Pauls, the collection has real surprises. For instance, tell us about the 1980s prototypes and other “vault” pieces you’re offering.Conrad: When you’re developing a new product that ultimately doesn’t move forward, there isn’t really a pathway for those instruments to make it out into the world. So you end up with these great prototype pieces that, for one reason or another, just stayed behind.It’s really fun to dig these things out. A lot of the ’80s stuff, it really scratches an itch for a group of people. These guitars don’t always get the limelight: the Q Series or Corvus, or Explorer XPLs. To be able to buy—directly from Gibson—an original prototype that’s never been offered to the public before is a unique thing.Whether it’s a one-off prototype or a vintage Gibson classic, what does a guitar need to qualify for Certified Vintage authentication?Conrad: Step one is identifying exactly what the instrument is. Step two is playing it—we check that it feels right and sounds right, or shows the potential to do so. The biggest part comes down to originality. “Let’s make sure that everything that’s here is what’s supposed to be here.”'Every day brings a strange mix of vintage guitar joy and chaos.'Again, there may be times when that’s not a deal breaker for a specific instrument, but we want them to be as representative of what they were originally intended to be as possible. We’re looking at clean solder joints. We’re saying, “Have these covers been off and back on? Are the caps what they should be?” We’re digging into the finish extensively. We’re looking at every screw and every saddle and asking, “Are all these things the things that should be on this guitar?”Sometimes, ensuring authenticity and playability—or tone—can be at odds. How do you strike that balance?Conrad: We approach each guitar individually. If there’s an artist instrument that has caps from the ’80s, but it’s a ’50s Les Paul, those are now part of its legacy. That’s worth hanging on to. If we get a guitar that’s in excellent condition, where someone replaced a few parts but everything else is original, we want to restore that back to how it ought to be. And we’ll call that out. We’re not going to try and hide that work.Do you still have access to a lot of the original records and notes for these older instruments?Conrad: Yes. A lot of our records are still very intact. I have this super beautiful 1965 ES-335 that we’ll be making available in the next few weeks. I was able to find [it] in the shipping ledger, and I can say that it left the factory in Kalamazoo on November 18, 1965. That doesn’t change what the guitar is, but for someone, it gives the instrument a birthday. They get to know exactly when it left the factory and connect with a bit more of its story.We’re still on the hunt for our ’59 shipping ledger, and I feel confident we’re going to find it! I feel it in my bones. I have to believe it’s out there and it will make its way home someday.Your pricing sometimes differs from what’s seen on sites like Reverb.com. How do you explain that, and what feedback have you received from buyers?Conrad: I’m really grateful for all the positive testimonials from folks who have purchased instruments from us—they’ve been good ambassadors for the program. It’s a reminder that we’re guitar people here. We’re excited about bringing these instruments back home to Gibson, and the program gives us a chance to celebrate these beautiful guitars we’ve made in the past.'We work really hard to make this feel like a boutique offering inside a global company.'I also work hard to make sure that what we’re bringing to market is staying in the ballpark of what else is out there. I don’t want to find ourselves trying to tack on a higher percentage because of who we are. That said, when we bring a guitar in, we pay a little more because we want it to be an excellent example. And there might be times when a guitar [we’re offering] has more that’s gone into it. Vintage acoustics, for instance, are one of those things where they need work.From road trips and online marketplaces to restorations and authentications, your job definitely keeps you busy.Conrad: Every day is a new adventure. I’m out on the road a fair amount, going out and finding these guitars and purchasing them from all sorts of folks. And we’re working with high-value items, so you’re making sure they make it safely to their new homes and new caretakers.But my day-to-day also may involve re-adhering the green felt lining of a late ’40s Lifton case. I have to get some new buttons installed on a set of No-Line Kluson 3-On-a-Plate tuners. Every day brings a strange mix of vintage guitar joy and chaos.Clearly, working in the Certified Vintage program requires more than just guitar skills—it takes deep knowledge and a keen instinct for spotting truly special instruments.Conrad: [That’s why] it’s important to me that we preserve this aspect of our history, and give the team a chance to see these original instruments. The [1959] Korina V that we brought to market earlier this year was a huge one. Sharing that guitar internally with our teams is really exciting.Folks across all levels of things, from customer service and the crafters to product development and the aging team in Murphy Lab, are so passionate about our history and legacy. I feel a very personal connection to that. To see the latest releases from Gibson Certified Vintage, follow the program on Instagram at @gibsoncertifiedvintage and on Facebook at Gibson Certified Vintage. If you have a vintage Gibson you’re looking to sell, you can contact the team directly at gibsoncertifiedvintage@gibson.com.
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