The band didn't like the English lyrics, the record company didn't want to release it as a single, and the song had no chorus: The story of the 'foreign language song' that became an international hit
UFOs, Mick Jagger, and cold war paranoia: Nena on the bizarre origins of 99 Luftballons (aka 99 Red Balloons)
https://www.musicradar.com/artists/the-story-behind-99-red-balloons
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