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Nuno Bettencourt Launches Own Guitar Company, Nuno Guitars
Tuesday September 30, 2025. 04:22 PM , from Premier Guitar
![]() See on Instagram Serving as both founder and CEO, Bettencourt is launching two new models—the Dark Horse and the White Stallion. These instruments represent what he calls 'true workhorses' that reflect the same dedication he brings to his performances.In a direct-to-consumer approach, the new venture will enable players to purchase the same guitars Nuno uses on stage and in the studio. Bettencourt could recently be seen playing the guitars onstage at Black Sabbath's Back to the Beginning benefit concert at Villa Park in Birmingham and at the 2025 MTV VMAs.'Once you own a Nuno guitar, you are forever a part of my family,' Bettencourt stated.For more information, you can visit nunoguitars.com, though Bettencourt notes the website is still developing. The company is building everything in real time, with pre-ordering options coming soon.
https://www.premierguitar.com/news/nuno-bettencourt-guitars
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