Instagram: 3 Billion Users and the Rise Of Reels and DMS

Instagram has officially passed 3 billion monthly active users (MAUs), cementing its role as one of the world’s most influential social platforms. Along with the milestone, Instagram is signaling increasing emphasis on Reels and direct messaging (DMs). For marketers of music, this shift marks a new era of how to engage fans, grow audiences, and drive deeper connections.
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