20 years ago, labels targeted fandom. Will it work the second time around?
As record labels push to monetize fandom yet again, the are reviving an old playbook. But will today’s artists play along? The recorded industry’s future may hinge on expanded rights deals and there ability to finally deliver on their promise, writes Tatiana Cirisano of MIDiA Research
The post 20 years ago, labels targeted fandom. Will it work the second time around? appeared first on Hypebot.
https://www.hypebot.com/hypebot/2025/06/labels-push-to-monetize-fandom-yet-again.html
Related News