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Radio dominates ad-supported audio: 66% vs 12% for streaming

Wednesday May 21, 2025. 03:16 PM , from Music Think Tank
For all the attention that Spotify's free tier and podcasting get, broadcast radio dominates ad-supported audio in time spent. That's particularly true in older demos, according to a new Nielsen and Edison Research survey.
The post Radio dominates ad-supported audio: 66% vs 12% for streaming appeared first on Hypebot.
Read more at Music Think Tank
https://www.hypebot.com/hypebot/2025/05/radio-dominates-ad-supported-audio.html

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