Madison Cunningham, Tim Pierce, Eric Krasno & James Santiago at Sound City Studios

What do you get when three premier guitarists join a senior project manager and sound designer from one of the leading names in audio for a no-holds-barred roundtable discussion? We weren’t sure either, but when Sweetwater visited Universal Audio headquarters, we got the perfect opportunity to find the answer. James Santiago — Universal Audio’s senior project manager — sits down with Madison Cunningham, Tim Pierce, and Eric Krasno at none other than the legendary Sound City Studios for a multidimensional discussion of all things sound: the quest for tone, signature gear, favorite studio stories, and the philosophy of limitations in creativity. They jam a bit too, but you’d expect as much from such a fearsome foursome, right? Dive in and find out!

00:00 — Opening Jam05:06 — Three Eras of Guitarists05:39 — Where Do You Start Your Tone Quest?08:41 — Using Effects to Inspire Parts and Songs10:58 — Limitations Are Your Best Friends12:09 — Reject 1,000 Things; Find Five Unique Things14:56 — Madison’s Signature JHS Pedal17:11 — Tim’s Pedalboard for Sound City18:36 — What’s Eric Running Through?19:50 — The Guitar Changes You23:42 — What’s a Benchmark Tone for You?29:35 — Voodoo: One-note Solos and Chills30:45 — Tim’s Favorite Sessions32:10 — Not Looking for Hits: Looking for an Audience35:40 — Madison’s Settings for Expression41:37 — Tone Is a Tool45:04 — Play-out Jam
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