GearFest: Empowering Sales Engineers for Unparalleled Customer Support

GearFest 2023 was a smash hit, bringing together the music industry’s top vendors, influencers, and content creators for an online event like no other! However, GearFest is about more than just producing content. It’s also designed to empower Sweetwater’s Sales Engineers with the latest gear information and hands-on experience with hot, new releases so that they can provide you with unmatched customer service and support! Let’s check out how!

Interacting with Top VendorsGetting Hands-on with the Latest GearAdditional Training with Industry Luminaries

Interacting with Top Vendors

One component of 2023’s GearFest Online was a trade show–style vendor village, with dozens of manufacturers and distributors showing off their latest gear! Sweetwater Sales Engineers took advantage of this awesome gathering to learn about the newest releases in guitars, keyboards, drums, pro audio, and more so that they could bring that information and insight back to you! At Sweetwater, we believe in the power of practical knowledge. That’s why we put in the extra effort to give our Sales Engineers in-person access to all the best gear. This brings us to our next point...

Sweetwater Store Senior Manager Julia Kever networks with vendors at GearFest 2023.

Getting Hands-on with the Latest Gear

Another component of GearFest Online was our bespoke themed rooms, which covered the gamut of musical playgrounds from guitar-centric spaces to full synth- and beat-production laboratories. Sweetwater’s Sales Engineers were invited to visit these rooms and explore, play with, and interact with the instruments and gear inside. The GearFest-themed rooms also allowed Sales Engineers to mingle with Sweetwater’s in-house content creators as well as the numerous influencers and vendors who were present at the event.

Sweetwater Sales Engineer Paul Koehn marvels at the Squier Paranormal Jazzmaster XII at the GearFest 2023 Fender Booth.

Sweetwater Sales Engineer David Mikautadze snaps one for the ‘Gram at the GearFest 2023 Supro Booth

Additional Training with Industry Luminaries

This year, some manufacturers coordinated the launch of new products with GearFest, including PRS and Gibson. Gibson unveiled its Gibson Custom Richie Faulkner Flying V Custom electric guitar, which sold out before GearFest 2023 wrapped. And PRS gave the world its first glimpse at the company’s T-style NF 53 electric guitar. PRS founder and mastermind Paul Reed Smith was on-site to introduce the new series and personally demo the guitars for Sweetwater’s Sales Engineers! GearFest exemplifies Sweetwater’s personalized approach to retail, which extends from our partners to our Sales Engineers to you!

Sweetwater Sales Engineer Ben Stokes talks shop with Shawn Tubbs at the GearFest 2023 REVV booth.

Experience the Sweetwater Difference!

Sweetwater’s dedication to unparalleled customer service is what sets us apart from other music retailers. Investing in our Sales Engineers through immersive events like GearFest is one of the many ways in which we promote a culture of continuous improvement with a customer-centric approach. Want to learn more? Reach out to your Sweetwater Sales Engineer today at (800) 222-4700.
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