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10 Reasons to Buy Your Fender Guitar from Sweetwater

Thursday March 16, 2023. 01:00 PM , from Sweetwater inSync
Fender has been bringing music to the masses ever since Leo and George launched into full swing in 1950. With the company’s bolt-on necks and assembly-line production savvy, Fender changed the course of music history forever.

In fact, it’s no stretch to say that many of us owe our musical careers to seeing Jimi Hendrix light up a stage in Monterey, California, with his hand-painted Stratocaster. Or maybe we watched Carol Kaye lay down good vibrations behind Brian Wilson with her Sunburst Precision Bass. Kurt Cobain with his modded Mustangs. Elvis Costello with his walnut Jazzmaster. The list of iconic Fender appearances goes on and on.

If you’re a Fender fanatic, then you’re in good company — you won’t find a more enthusiastic group of Fender aficionados under one roof than at Sweetwater.

In the market for a new Telecaster, Malibu, or Acoustasonic? Read on to discover why buying a Fender guitar from Sweetwater is the next best thing to cruising the store shelves yourself.

Reason #1: Models & Finishes You Won’t Find Anywhere ElseReason #2: See Your Fender Finish Before It ShipsReason #3: Built-to-spec Masterbuilt MasterpiecesReason #4: First-rate Quality ControlReason #5: Sweetwater’s Free 55-point InspectionReason #6: Mod Options GaloreReason #7: Extended Product SupportReason #8: Returns & Exchanges Made EasyReason #9: We Go the Extra MileReason #10: Candy!

Reason #1: Models & Finishes You Won’t Find Anywhere Else

If you haven’t experienced Sweetwater’s exclusive Fender Custom Shop GT11 Series of Strats and Teles — with their 11-inch-radius fingerboards and AAA roasted maple necks — then you’re in for a treat! These guitars sound and play like nothing else on the market.

Even if you’re buying off-the-shelf, we think you’ll agree that our exclusive finishes make any stock model pop, from our black-on-black Squier Bullet Telecaster electric guitar to our roasted maple, Sea Foam Green Fender Player Stratocaster.

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Reason #2: See Your Fender Finish Before It Ships

If you’ve compared two identical Sunburst Strats or Butterscotch Teles side by side, then you know their finishes and grain patterns can vary significantly. This is half the fun of owning these hand-finished works of art: finding the one that speaks to your creative side!

And here’s some good news for virtual shoppers: the Sweetwater Guitar Gallery lets you cruise through dozens of identical guitars and basses until you find your muse! We photograph every Fender* from multiple angles so that you can shop by your favorite finish, fingerboard, roast, and Relic.

*Note: We photograph Fender and Squier instruments retailing for $299 and above.

Reason #3: Built-to-spec Masterbuilt Masterpieces

Have you ever dreamed of owning a personalized Fender built to your exact specifications? As a Fender Custom Shop Showcase Dealer, Sweetwater can connect you with Fender’s Master Builders so you can co-design a Custom Shop Fender unlike any other! Fender’s Master Builders will walk you through every option — body design, neck shape, tonewoods, pickups, hardware, and more — to give you the look, feel, and tone you’re searching for.

Call your Sweetwater Sales Engineer for more information on how Fender and Sweetwater can help make your dreams a reality. Take a look at and perhaps get inspired by some of our Fender Custom Shop Masterbuilt guitars, too!

Reason #4: First-rate Quality Control

From a $400 Squier to a $4,000 Fender Custom Shop design, Sweetwater goes to great lengths to ensure every guitar and bass you buy is a smash hit. It starts with our quality control.

Our in-house guitar handlers can quickly identify a finish flaw or misfiled nut slot before the guitar goes on to our inspection team. It’s similar to how you might see a crew candling eggs or grading oranges before they reach the end of the line.

If a Fender or a Squier doesn’t meet our stringent criteria, then it will never be shipped to a customer. This is one more way we guarantee a happy unboxing with every purchase.

Reason #5: Sweetwater’s Free 55-point Inspection

All Fender guitars priced at $299 and above receive a free 55-point Inspection as an extra quality control measure. While it’s not meant to be mistaken for a professional setup, this free inspection lets us rapidly spot intonation and playability issues that would prevent your Fender from achieving the status of “keeper-for-life.” We even have a full-time Fender rep on-site to guide and train our Sales Engineers and setup teams.

Looking for a complete setup before your Fender arrives? We offer that, too — check out the next reason to buy your Fender from Sweetwater!

Reason #6: Mod Options Galore

You can request a pro setup through the Sweetwater Guitar Workshop at the time of purchase. A quality setup is often the only thing separating a good off-the-shelf guitar from a great one.

Then there’s our advanced Plek Pro setup, which adds laser-guided CNC fret treatment to the above hand setup, resulting in the smoothest playing experience money can buy. In our experience, a Plek Pro treatment from the skilled eyes and professional touch of our in-house luthiers can add the final level of polish to an already-great Fender or Squier.

Fenders are incredible mod platforms, so the sky’s the limit regarding how Sweetwater can customize your guitar or bass! New pickups, upgraded bridges, hand-sculpted bone nuts — our luthiers can transform any stock Fender or Squier into the guitar you’ve been dreaming of.

Reason #7: Extended Product Support

When you buy a Fender or Squier from Sweetwater, you get our award-winning product support and FREE 2-year Total Confidence Coverage Warranty backing FMIC’s two-year limited warranty. We’re also a Fender Authorized Service Center.

We’re just a phone call away if you ever need warranty work. Think of it like wearing a belt with suspenders — it’s added protection when you need it most.

Reason #8: Returns & Exchanges Made Easy

Look — we’ve been there. We know not every instrument will be an instant hit for every player. Because of this, Sweetwater strives to make our Fender exchange and return process as simple as possible.

If you’re not thoroughly satisfied with your Fender guitar or bass, then call your Sweetwater Sales Engineer within 30 days and let them know you’d like to return or swap your guitar. We’ll take care of the rest. It’s that simple.

Reason #9: We Go the Extra Mile

Hundreds of Sweetwater Sales Engineers have dedicated their lives to music, especially guitars. We’re every bit as picky about our Fenders and Squiers as you are. If it’s a personal recommendation we can make or even a quick playthrough of your instrument before it ships, then we’re always happy to go the extra mile to put a smile on a customer’s face.

Reason #10: Candy!

What makes every Fender guitar or bass purchase a little sweeter? A free bag of Sweetwater candy nestled inside your shipping box, of course! Make the experience of seeing your glorious new Custom Shop for the first time even sweeter!

Why Buy Anywhere Else? Shop Fender Guitars at Sweetwater Today!

Sure, you can buy your next Fender guitar from dozens of places. But if it’s peace of mind you’re after, then Sweetwater makes buying a guitar easier than anyone. The next time you’re shopping, call your Sweetwater Sales Engineer at (800) 222-4700 and share with them what you’re looking for and your budget. We’ll make every effort to ensure your next Fender or Squier is a purchase you’ll cherish for a lifetime.
The post 10 Reasons to Buy Your Fender Guitar from Sweetwater appeared first on inSync.
https://www.sweetwater.com/insync/10-reasons-to-buy-your-fender-guitar-from-sweetwater/
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