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FOR-A Corporation of Americas Names Mike Buchanan to Lead Sales Effort in Western U.S.

Monday June 17, 2019. 11:20 PM , from Digital Pro Sound
Cypress, CA, June 17,
2019 – FOR-A
Corporation of America announces the appointment of Mike Buchanan as Western
Regional Sales Manager. Buchanan was most recently an executive with the
Burbank-based systems integration firm, SIT Group, and was previously with
Kramer Electronics. He will be based out of FOR-A’s Cypress, California office.

In
his new role, Buchanan will be responsible for sales in CA, OR, WA, NV, UT, ID,
AZ, NM, CO, WY, MT, AK, and HI which comprise FOR-A’s western United States
region. He reports to Ken Truong, President, FOR-A Corporation of America.

“Given
Mike’s history at some of the industry’s leading systems integration firms –
supervising customer liaison, on-site project management, and writing proposals;
managing the U.S. distribution channel and large accounts for Kramer; and experience
as Sales Manager at broadcast supplier Bittree, he has a well-rounded view of
our entire business,” said Truong. “He’s managed world-class, million-dollar projects
from start to completion. Plus, he has a proven history of setting goals and
seeing them through. We’re eager to share his talents with our current and
prospective customers.”

Buchanan also
looks forward to bringing his specific combination of talents to work at FOR-A.
He has extensive experience selling complete solutions and project managing
mission-critical PRO/AV and broadcast projects and background managing
nationwide sales territories for established broadcast and PRO/AV manufacturers.
Using that skillset, he’ll further develop partnerships between FOR-A and its
consultants, system integrators, and end-users. His goal is to build upon
FOR-A’s reputation of high-quality product, proven reliability, and excellent
customer service by being easy to reach, knowledgeable about the product line,
and striving to be a resource for his clients and co-workers.

 “FOR-A has a rock-solid reputation,” said
Buchanan. “We’re moving forward aggressively with our 12G and IP infrastructure
technology. I plan bring the full breadth of FOR-A’s products and knowledge
with me as we help customers invest in the video production infrastructure of
the future.”

Another
core mission for Buchanan will be to promote the success of FOR-A’s recent integration with third party graphics, replay
systems and production servers, including partner products such as: the ODYSSEY Insight video server; the ClassX content creation and graphics playout solution;
Variant Systems Group’s Envivo Replay sports and live event replay solution;
Media Links’ IP Media Gateway, Fujitsu’s IP-HE950 H.265/HEVC real-time video encoders; and InSync’s frame synchronizer,
frame rate converter, and up/down converters.

“FOR-A
makes a comprehensive range of world class products, including a single-link
12G switcher and the FA Series of signal processors which are recognized as the
gold standard in video processing, as well as significant new partnerships.
Making those areas shine will be the key to my success.”

Buchanan
can be reached in the FOR-A Cypress office at (714) 723-1100 or via email at buchanan@for-a.com.
digitalmedianet.com/for-a-corporation-of-americas-names-mike-buchanan-to-lead-sales-effort-in-wester...

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