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How to Promote Your Music with Feature.fm Smart Links

Friday March 8, 2019. 02:53 AM , from Passive Promotion
You’re probably familiar with song share links that direct fans to the music service of their choice. For example, here’s one for my last single:

There are several free and paid options. I can’t say that I’ve tried them all, but I’m partial to Feature.fm Smart Links. It’s comprehensive yet easy to use, and offers several advantages over the competition.
Configuring Your Feature.fm Smart Link
Setting it up is a breeze. You just paste a link to your release from a streaming service, and it pulls in the others automatically.

You can enable as many stores as you’d like, enter your own (i.e. Bandcamp), and even include links to your web site and mailing list signup form.
If you’re setting up a pre-save, you don’t need any links. Just enable Spotify and/or Deezer. Unlike several other services I tried, you don’t need to ask your aggregator for your Spotify URI.
On the next page, you specify the URL you’ll be sending fans to:

As you can see, I’ve got two custom domains, but I usually opt for a straight ffm.to link to keep it as short as possible. For example, “The Fifth of July” is at ffm.to/july and “The Past Yet to Come” is at ffm.to/thepast.
Next, you select a preview source, the display order for stores, and routing rules.
I’ve noticed that the default Spotify previews sound terrible, so I recommend hosting your own high-quality mp3 files.

Feature.fm can remember each visitor’s preferred service and direct them automatically, so they don’t even see the action page after their first clickthrough. Conditional routing rules let you, for example, send iOS users directly to iTunes.
The final page contains optional advanced settings: retargeting, affiliate programs, analytics, and links to your privacy policy and/or terms of service if you’ve got them (I don’t, and probably should
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