Eros Now and Jean-Claude Biguine India Collaborate to Offer an Immersive Experience to All Beauty and Entertainment Enthusiasts

Groomed men and women get assured access to an ever-evolving world
of digital entertainment

MUMBAI, India–(BUSINESS WIRE)–Eros Now, the cutting-edge digital over-the-top (OTT) South Asian
entertainment platform owned by Eros International Plc (NYSE: EROS)
(“Eros”), a Global Indian Entertainment Company, today announced a
special partnership with French salon and spa chain, Jean-Claude Biguine
(“JCB”). In India, where the entertainment industry influences beauty
trends, this strategic alliance offers Jean-Claude Biguine India’s
clients access to the world of entertainment through the OTT player’s
massive library of over 11,000 films, original web-series, music and
short-format content – Eros Now Quickie.


Customers utilizing services at the premium salon chain can now further
enhance their ‘me time’ experience while indulging in beauty regime by
enjoying compelling content from across genres. The offer of an Eros Now
premium subscription will be available across all JCB outlets in India
to JCB’s paying customers.


Commenting on the partnership, Rishika Lulla Singh, CEO – Eros Digital,
said, “Eros Now has emerged as a market leader in curating
special plans to cater to the growing demand for digital content. We
always work towards creating innovative partnerships to reach a
diversified audience. This alliance with Jean-Claude Biguine India
brings together the best of both worlds – entertainment and beauty – and
works as a gateway for beauty enthusiasts to enjoy unlimited
entertainment on Eros Now.”


Samir Srivastav, CEO, Jean-Claude Biguine India, said, “It
is our constant endeavour to promote client delight and experiences at
Jean-Claude Biguine Salons. It also means stepping up to become more
cognizant of potential needs. With a constant rise in digital
engagements through interactive, entertainment apps, it was befitting
for us to join hands with Eros Now. Through this initiative, we also
hope to effectively add more value to the long-standing relationships
with our clients.”


About Eros International Plc


Eros International Plc (NYSE: EROS), a Global Indian Entertainment
company that acquires, co-produces and distributes Indian films across
all available formats such as cinema, television and digital new media.
Eros International Plc became the first Indian media company to list on
the New York Stock Exchange. Eros International has experience of over
three decades in establishing a global platform for Indian cinema. The
Company has an extensive and growing movie library comprising of over
3,000 films, which include Hindi, Tamil, and other regional language
films for home entertainment distribution. The Company also owns the
rapidly growing OTT platform Eros Now. For further information, please
visit: www.erosplc.com.


About Eros Now


Eros Now is Eros International Plc’s On-Demand South Asian Entertainment
Video Service accessible worldwide to viewers across internet enabled
devices including mobile, web and TV. With 11,000+ Movie titles, Music
Videos, Television Programming and others Eros Now caters to 128 million
registered users and 13.0 million paying subscribers worldwide with the
promise of endless entertainment Product features, such as video in HD,
multi-language subtitles, movie downloads, and high-quality original
drama series differentiate the Eros Now entertainment offering. To see,
watch now: www.erosnow.com


Contacts

Mark CarbeckChief Corporate and Strategy OfficerEros
International Plc+44 207 258 9909mark.carbeck@erosintl.com
Media:Erica
BartschSloane & Company+1 212 446 1875ebartsch@sloanepr.com