IQS Enhances Pay-Per-Click Marketing

Enhanced Google Negative Keyword
Program Would be First Among the Leading Industrial Search Engines & PPC
Services

IQS,
a global industrial manufacturers directory,
has officially announced the availability of a Google Adwords ‘Pay-Per-Click’
(PPC) option as part their marketing program line-up with enhanced negative
keyword coverage.  IQS has offered annual programs since 2000 and now with
the introduction of this PPC program as an additional marketing choice, IQS
will be the first industrial
directory and manufacturing search engine to offer both
annual programs along with enhanced negative keyword coverage along with
utilizing leading edge Wordstream technology.

“We
have always had a tradition of providing a great value for our advertisers,”
said Mike Meiresonne, President of IQS, “and this program allows companies to
get quality exposure, and control their monthly ad budget. With our 18 years of
using Google Adwords in the industrial sector, we are able to provide detailed
insights into these markets and how these markets work.”

As
a result, Meiresonne has found that the greatest lost opportunity in Google’s
Adwords program is the failure of not identifying negative keywords. Negative
keywords are the keywords that do not convert in a Google Adwords
program.  In some cases, according to Meiresonne, 40-50% of the PPC budget
can be lost to not implementing negative keywords.

Meiresonne
takes issue with the Google’s limit to their negative keywords at 5,000 which
according to Meiresonne is not enough after IQS’ careful analysis of negative
keyword types & categories, and as a result, IQS has developed major groups
of negative keywords that can destroy a PPC budget if not implemented:

1)      Car
and truck names and manufacturers

2)     
Commercial and consumer names

3)     
Numbers and dates

4)     
Cities, counties and states

5)     
Major manufacturers

6)     
Competitors—a discretionary choice

7)     
Miscellaneous

As
an example, here are some of the negative keywords in the Miscellaneous
category: brands, definition, description, picture, manual, dimension, diagram,
display, element, definition, trade show, association, ……………and literally
thousands more that destroy a budget.

Another
example are manufacturers that primarily serve regional markets that do not
need to advertise nationally thus adding negatives such as city, state, and
counties for such markets as forgings,
die castings, and investment castings along with other
areas such as mezzanines.bz 
  sewing-contractors.com and extrudedrubber.net

Products that sell on a national basis like brushmanufacturers.org
thermocouple-assemblies.com   linearactuatormanufacturers.com  linearslides.net
and loadcellmanufacturers.com industrial-ovens.net  etcdirectory.com
partwashermanufacturers.com  vacuumcleanermanufacturers.com
bulkmaterialhandlingequipment.net

In
today’s marketplace, PPC has become an accepted and often preferred means of
managing the cost of advertising with the proper application of Google negative
keywords, Meiresonne adds that “the advantage IQS’ PPC program offers over PPC
programs in Google, is the greater level of conversions from the cost savings
from negative keywords.

IQS, like other industrial and manufacturing directories, has a variety of advertising
options ranging from a free simple listing that only contains a company’s name
and contact info, up to a more detailed
display ad program that has a company’s entire catalog on the site. With IQS’s
Pay-Per-Click offering, product and contract manufacturers, suppliers, and
industrial service companies now have a means to economically and effectively
find new customers.

“Companies always appreciate a great value,”
Meiresonne added. “With the addition of our PPC program, IQS is offering
possibly the best advertising value in the industry.”