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And That's A Wrap...

Monday January 21, 2019. 07:54 AM , from Analog Industries
Superbooth 18 ended yesterday, and tomorrow I'm off to TXL to begin my journey home. So today is (theoretically) a time for quiet reflection. Largely because everything in this damn country closes on Sunday, despite their professed atheism. Obvs we had no Eurorack to show, as we're not making that format any more. We had already paid for the booth before we came to that decision, and there were no refunds available, so we decided to just go ahead and come anyhow, and show our new software. I've attended many trade shows, but never shown software, so I wasn't quite sure how to go about it. I decided on a small Windows machine running Bitwig to best show off Quanta in all its hi-resolution MPE-capable glory. (In retrospect, we should have nutted up and bought a Surface Studio like the Bitwig guys used; live and learn.) There was a Roli Seaboard Rise 25 attached to this. In addition, we had a 12.9' iPad Pro with my Linnstrument attached to it. This configuration turned out to be pretty good, since the controllers attracted as many people as the software. One interesting thing to note: this is my third time showing at Superbooth, and at Superbooths '16 and '17, we had quite a few people come up and see the Eurorack-only display and note their sadness. At this show, we only had one or two people that saw the software-only display and be demonstrably sad. This leads me to believe we made the right decision with respect to deprecating the hardware. In any case, Simon-Claudius did the vast majority of the customer-facing demonstrations, allowing me to mostly interface with other companies and do the various press interviews. This worked out very well, as I'm no longer really physically able to stand at the booth for an entire 10-hour session by myself. I mean, I can do it, but the people towards the end of the day would get some salty comments. 'Yeah. It's a fucking plugin. Yay. Go away.' But all's well that ends well. We made some new friends, got to hang out with some old ones, and talked about Quanta a lot. All in all, a successful show. I will be very, very glad to be home with my wife and cats and garden and pool and driving in a city where bicyclists aren't on a suicide jag, though. Once I have my wits about me, expect some high-quality video demonstrations re: Quanta. I also did one of Sonic State's excellent 'Meet The Makers' videos with Nick. Until then, here's a fun video from Bedroom Producers Blog. For extra credit, read the comments, then come back here and make fun of them.
feedproxy.google.com/~r/AnalogIndustries/~3/TXLn8UJDp44/
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