BofA: Vision Pro could be a significant new category for Apple

Apple Vision Pro is designed to sustain high-performance workloads and is capable of running for two hours on a single charge of its Magic Battery
BofA Securities analyst Wamsi Mohan is upbeat about prospects for the Apple Vision Pro, writing in a note to clients that the company’s new spatial computer “could be a significant new category for Apple.”
Patrick Seitz for Investor’s Business Daily:
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“Despite some concerns, we think Vision Pro could be a significant new category for Apple,” Mohan said in a client note. “Vision Pro will offer a differentiated experience for sports and entertainment, productivity, health and fitness, and retail.”
Mohan rates Apple stock as buy with a price target of 225.
Mohan predicts that Apple will sell 400,000 units of Apple Vision Pro in 2024 and 1 million units in 2025. He envisions Apple coming out with a $2,000 version of the device in 2026, leading to sales of 4 million units that year.

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MacDailyNews Take: In addition, Wedbush Securities analyst Daniel Ives wrote in a client note, “It’s clear from our various Apple store visits that customers are coming into Apple Stores with a curiosity and intrigue for demos and purchases we have not seen in many years. We believe Apple Vision Pro is a potential game-changer over the coming years.”
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