Messi promotes MLS Season Pass in new Apple TV ad spot

Apple has released a new ad spot on Instagram, using Lionel Messi and other footballers to promote the Major League Soccer Season Pass on Apple TV.'You've never seen MLS like this' ad spot promo [Apple TV]The Instagram Reel titled 'You've Never Seen MLS Like This' was released on Sunday, all to market the Apple TV MLS Season Pass, which launched for 2024 season matches on January 29.The spot itself consists of a quick-cut montage of shots, starting with two soccer fans opening the Apple TV app on an iPad in a car. What follows is a fever dream-like sequence featuring goats, giant goalie gloves, and unusual camera shots, along with appearances of Messi, Cucho Hernandez, Roman Burki, Hany Mukthar, and Benjamin Cremaschi. Continue Reading on AppleInsider | Discuss on our Forums