Jim Cramer: ‘Apple could become number one in AI immediately if it bought Perplexity’

On July 17, 2025, during “Mad Money” and “Squawk on the Street,” American television personality, author, and former hedge fund manager Jim Cramer expressed concerns about Apple’s stock amid ongoing challenges but remained supportive of the company.
He suggested that Apple could significantly boost its AI credentials by acquiring Perplexity, stating, “Apple could come in and become number one in AI immediately if it bought Perplexity.” This comment reflects his view that Apple needs a bold move to address its lagging AI strategy, especially after losing key AI talent like Ruoming Pang to Meta.
Cramer also acknowledged investor worries following the announced retirement of COO Jeff Williams, noting, “Those of us who have backed Apple are worried.”
Despite these concerns, he defended Apple’s value, emphasizing its iconic product, saying, “Can we just recognize that Apple is a gem?” and highlighting the iPhone’s global appeal. He expressed frustration with the market’s reaction to trade tensions, particularly with China, where Apple manufactures most iPhones, but urged investors to focus on the company’s long-term strengths.
MacDailyNews Take: On that note, beloved interns, Tap Those Kegs!
TGIF! Prost, everyone!