Apple Cinemas may come to regret their name as lawyers step in

Apple has filed a lawsuit against the movie theater Apple Cinemas over what it says is a deliberate attempt to capitalize on its name.An Apple Cinema displaying the company's logo — image credit; AppleIt's not usually a surprise when a corporation sues to protect its name or trademarks, and usually it's more unexpected when they fail. But Apple Cinemas opened its first theater in 2013, and it was founded in 2010, yet Apple seemingly left it alone until now.That's because up until recently, Apple Cinemas was a small chain based in Massachusetts. But in the course of an initially quite slow expansion, it opened a theater in San Fransisco in July 2025, and apparently that was too close to home for Apple. Continue Reading on AppleInsider | Discuss on our Forums