Why isn’t anyone watching Apple TV’s ‘The Studio?’

“The Studio” premiered on Wednesday, March 26, 2025 on Apple TV+.
In “The Studio,” Seth Rogen stars as Matt Remick, the newly appointed head of embattled Continental Studios. As movies struggle to stay alive and relevant, Matt and his core team of infighting executives battle their insecurities as they wrangle narcissistic artists and craven corporate overlords in the ever-elusive pursuit of making great films. With their power suits masking their never-ending sense of panic, every party, set visit, casting decision, marketing meeting and award show presents them with an opportunity for glittering success or career-ending catastrophe. As someone who eats, sleeps and breathes movies, it’s the job Matt’s been pursuing his whole life, and it may very well destroy him.
Adrian Hennigan for Haaretz:
‎

Why is nobody watching the Apple TV+ comedy “The Studio”?
I initially assumed it was because, well, nobody watches any Apple TV+ shows – but that’s not quite true. After all, “Ted Lasso,” “Slow Horses” and “Severance” have become hits… But even among those who do tune in to Apple TV+, no one appears to be watching the new Seth Rogen comedy.
I wonder if perhaps… most viewers just don’t care for the machinations of moviemaking and what takes place on a film set. In fact, they actively dislike the subject…
I absolutely loved “The Studio.” Indeed, if you’re any kind of film fan, I defy you not to delight in this comedy about the fictitious Continental Studios.

‎
MacDailyNews Take: Why is nobody watching the Apple TV+ comedy The Studio?
Answers: It’s too predictable as most viewers can easily divine what’s going to happen in many of the episodes and it’s too “Curb Your Enthusisam-y,” as in angsty. Viewers know that, like Larry David in “Curb,” Rogen’s Matt Remick will screw something up, then the scramble is on to try to fix it, so each episode of “The Studio” is a looming stress-fest.
Perhaps more people watch TV to take a break from stress, than to add more?

‎
Please help support MacDailyNews — and enjoy subscriber-only articles, comments, chat, and more — by subscribing to our Substack: macdailynews.substack.com. Thank you!
Support MacDailyNews at no extra cost to you by using this link to shop at Amazon.
The post Why isn’t anyone watching Apple TV’s ‘The Studio?’ appeared first on MacDailyNews.