Apple's 'F1' ad in Wallet won't hurt you, but it might save you $10

Apple Wallet has begun advertising Apple Pay promotions via notifications, and while iPhone users are losing their mind, they can toggle the feature off starting in iOS 26.Apple Wallet tells people how to save money with notification and in-app promotion featureAdvertising has become a blunt instrument in surveillance capitalism largely as a result of Google's success. This shouldn't mean we reject the premise of advertising as a whole, given that for now, it remains the fuel for the content engine on the Internet.Ads can run from silly and useless to invasive and annoyingly persistent. Somewhere in the middle is a genuinely useful tool for consumers. Continue Reading on AppleInsider | Discuss on our Forums