Apple poised to reclaim its rightful crown as world’s top smartphone maker

Apple’s new iPhone 17 Pro and iPhone 17 Pro Max
According to Counterpoint Research, Apple is poised to reclaim its position as the world’s top smartphone manufacturer for the first time in over 10 years, topping a raft of iPhone knockoff peddlers. Apple’s iPhone sales boom is fueled by the strong launch of its latest iPhone lineup and a surge in consumer device upgrades.
Vlad Savov for Bloomberg News:
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The iPhone 17 models introduced in September have been a hit both domestically in the US and in Apple’s other critical market, China. They’ve enticed more people to upgrade, leading to double-digit year-over-year sales growth in both markets, according to the researchers. The US company also is benefiting from a cooling of US-China trade tensions and a depreciating dollar that has boosted purchases in emerging markets, they added.
The growth will propel Apple past longtime rival Samsung Electronics Co. this year, according to Counterpoint’s figures. Shipments of the iPhone are set to grow at 10% in 2025, compared with 4.6% for Samsung.
The overall smartphone market is expected to expand by 3.3% in 2025, with Apple projected to claim a share of 19.4%. It will be the first time since 2011 that the company takes the No. 1 position.
Looking further into the future, [Counterpoint analyst Yang] Wang sees Apple extending its lead. The upcoming 2026 debut of a foldable iPhone and a budget-friendly iPhone 17e will both help sales. And Apple is expected to follow those models with a major iPhone design revamp in 2027, as Bloomberg News has previously reported.

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MacDailyNews Take: If it’s not an iPhone, it’s a pretend iPhone.

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