Apple eliminates dozens of jobs across its sales organization

Apple is cutting dozens of enterprise sales positions as part of a restructuring aimed at simplifying how it sells to businesses, schools, and government clients.
The eliminated roles include account managers and staff who ran Apple’s dedicated briefing centers used for institutional meetings and product demos.
A company spokesperson confirmed the changes, saying the move will allow Apple to reach more customers, and that impacted employees are eligible to apply for other open positions inside the company.
Mark Gurman for Bloomberg News:
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Apple confirmed on Monday that it’s reshuffling the division, without giving specifics.
“To connect with even more customers, we are making some changes in our sales team that affect a small number of roles,” a spokesperson for the Cupertino, California-based company said in a statement. “We are continuing to hire and those employees can apply for new roles.”
It’s unusual for Apple to make cuts across an organization, and the layoffs came as a surprise to those affected. The move is especially notable because revenue has been growing at the fastest clip in years. Apple is on track to generate sales of nearly $140 billion in the December quarter, smashing its previous record.
Employees who lost their jobs have until Jan. 20 to secure another position within the company or they’ll be terminated with a severance package. Apple is advertising sales roles on its jobs website and told laid-off workers they could apply for them.
Internally, the company is positioning the layoffs as part of an effort to streamline its sales workforce and eliminate overlapping responsibilities.
But some of the affected workers said the move was driven by an effort to shift more sales to third-party resellers, which the company refers to as the channel. Some organizations prefer to work with those indirect sellers, they said, and the change helps Apple lower internal costs like salaries.

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MacDailyNews Take: When a company decides a different go-to-market model will be more efficient or scalable, certain positions can become superfluous.

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