Apple launches ‘Mini Apps Partner Program’ to tap ‘super app’ boom with slashed 15% fees

Apple on Thursday launched the Mini Apps Partner Program, enabling the company to take a 15% cut — half its standard 30% commission — on in-app purchases made inside mini apps and games hosted within larger “super apps,” as it moves to capture revenue from the fast-growing mini-app ecosystem.
Chris Welch for Bloomberg News:
‎

Tencent Holdings Ltd., the owner of WeChat, is the most successful developer in the mini app space, and the China-based company has already signed on to the new initiative, Bloomberg News reported earlier on Thursday.
The new program should help lock those software creators into Apple’s preferred approach and guarantees the company more revenue. Launching a program that’s open to all developers helps avoid the idea that Apple is creating special rules for influential companies like Tencent, which has over a billion WeChat users.
Beyond WeChat, super apps have grown popular in Japan with the Line social network. In Russia, the Max platform allows users to handle communications and finances.
To qualify for the new program, a mini app or game must be released by a party “that’s not directly or indirectly controlled” by the developer of the dominant app. Developers must also rely on several frameworks, including one that asks for a user’s age range to ensure age-appropriate content.

‎
MacDailyNews Take: Apple’s Mini Apps Partner Program is an excellent solution for the “super app” ecosystems.

‎
Please help support MacDailyNews — and enjoy subscriber-only articles, comments, chat, and more — by subscribing to our Substack: macdailynews.substack.com. Thank you!
Support MacDailyNews at no extra cost to you by using this link to shop at Amazon.
The post Apple launches ‘Mini Apps Partner Program’ to tap ‘super app’ boom with slashed 15% fees appeared first on MacDailyNews.