If you can believe it, Apple’s iPhone Pocket is the hottest new accessory

Macworld

We really shouldn’t be surprised, but Apple’s iPhone Pocket is a hot commodity. Shortly after it went on sale earlier today, it appears to be completely sold out. 

A check of the U.S. website at 8:15 am ET showed the long strap, which costs $230, sold out for delivery and unavailable for store pickup in all three colors. The short strap ($150) was sold out in Mandarin and Pink, while some colors were showing shipping in late November. As we wrote this story, the shorter Pocket in Black also sold out, and after publication, the rest of the colors were also listed as sold out. And on the U.K. store, all three long straps (£219.95) are explicitly described as sold out.

The accessory is described as a “special edition,” which implies stock might not be replenished. Notably, Apple’s website doesn’t usually list products as sold out, but rather pushes the estimated ship date out further as the initial stock depletes.

Apple describes iPhone Pocket as “a singular 3D-knitted construction designed to fully enclose iPhone, while expanding to fit your everyday items.” It was designed in collaboration with the Issey Miyake studio, named for the late designer best known for designing Steve Jobs’ trademark black turtleneck.

The iPhone Pocket features “a ribbed mesh structure” made of nylon and polyester, and will clearly be a conversation piece if you’re lucky enough to grab one before they’re all gone.