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Apple: Developer fee cuts in the EU have not been passed on to end users
Wednesday November 12, 2025. 07:10 PM , from Mac Daily News
Foo Yun Chee and Paul Sandle for Reuters: Last year, in response to the bloc’s Digital Markets Act, Apple allowed software developers to distribute their apps to users in the EU outside its App Store and opt out of its in-app payment system, which charges commissions of up to 30%. That reduced fees for developers to an average of 20%. The U.S. tech giant, however, said a study it commissioned from Analysis Group showed that app developers have not passed on the cost savings to users. “This study provides further evidence that the DMA is not benefiting consumers in the form of lower prices. At the same time, we know the regulation is creating new barriers for innovators and startups while exposing consumers to new risks,” an Apple spokesperson said. The European Commission, the bloc’s antitrust enforcer, did not immediately respond to a request for comment. MacDailyNews Take: This latest data point exposes the EU’s misguided overregulation, proving once again that bureaucratic meddling usually breeds inefficiency, not consumer benefits. Please help support MacDailyNews — and enjoy subscriber-only articles, comments, chat, and more — by subscribing to our Substack: macdailynews.substack.com. Thank you! Support MacDailyNews at no extra cost to you by using this link to shop at Amazon. The post Apple: Developer fee cuts in the EU have not been passed on to end users appeared first on MacDailyNews.
https://macdailynews.com/2025/11/12/apple-developer-fee-cuts-in-the-eu-have-not-been-passed-on-to-en...
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