Paramount+ announces across-the-board price increases

Paramount+ prices are rising early next year. During the company’s latest quarterly earnings call, Paramount announced the increases will take effect on January 15, 2026.
Caitlin Huston for The Hollywood Reporter:
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“Our ongoing investments in Paramount+ are enhancing the value we deliver to consumers. To support this continued investment, we plan to implement price increases in the US early in the first quarter of 2026, and we recently announced upcoming price adjustments in Canada and Australia. These changes will fuel continued reinvestment in the user experience and deliver an even stronger slate of programming for our customers in the year ahead and beyond,” [CEO David] Ellison said in the shareholder letter.
The company later said that starting Jan. 15, 2026, the Essential (ad-supported) plan will increase by $1 to $8.99 per month, and the Premium (ad-free) plan will rise by $1 to $13.99 per month. Annual plans will also increase, with the Essential plan moving to $89.99 per year and the Premium plan to $139.99 per year…
In the quarter, Paramount+ added 1.4 million new subscribers for a total of 79 million, up from 77.7 million in the second quarter and 79 million reported in the first quarter… The company reported direct-to-consumer revenue of $2.1 billion, up 17 percent year-over-year, driven by a 24% increase in Paramount+ revenue. In the letter, Ellison said he expects the direct-to-consumer segment to be profitable in 2026 and grow that profitability over the year.

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MacDailyNews Take: Streaming costs continue their inexorable upwards creep. It took quite a while, but we’re starting to miss cable.

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