Apple To White-Label Google's Gemini Model for Next-Generation Siri, Report Says

Apple is paying Google to create a custom Gemini-based model that will run on the company's private cloud servers and power the next version of Siri, according to Bloomberg. The decision marks a departure from Apple's tradition of building core technologies in-house. The arrangement follows a competition Apple held this year between Anthropic and Google, the report said. Anthropic offered a superior model, but Google made more financial sense because of the tech giants' existing search relationship. Neither company is expected to discuss the partnership publicly, the report added.

The new Siri will introduce AI-powered web search and other features users have come to expect from voice assistants. The custom model will not flood Siri with Google services or Gemini features already available on Android devices. Instead, it will provide the underlying AI capabilities through an Apple user interface. The company is betting heavily on the revamped Siri to undo years of brand damage.

Read more of this story at Slashdot.