Apple posts record Q4 2025, with double-digit Mac sales increase

Macworld

Apple held its fourth quarter 2025 financial results on Thursday, and the company posted revenue of $102.5 billion, an 8 percent year-over-year increase, and quarterly diluted earnings per share of $1.85. The company reported $27.5 billion in profit.

“Our September quarter results capped off a record fiscal year, with revenue reaching $416 billion, as well as double-digit EPS growth,” Apple Kevan Parekh said in a press release. “And thanks to our very high levels of customer satisfaction and loyalty, our installed base of active devices also reached a new all-time high across all product categories and geographic segments.”

Mac sales were up almost 13 percent year-over-year, which is impressive when considering that the fourth quarter did not see a new Mac release. (The recently released M5 MacBook Pro will be reflected in Q1 2026, and the Mac Studio and MacBook Air released in March are part of Q3 2025.) It is the quarter that includes back-to-school sales, which may account for some of the growth. Apple Services continues to be a major contributor to Apple’s revenue, with a 15 percent increase in Q4.

The iPhone, while generating over $49 billion in revenue, saw an increase of only 6 percent. The iPhone 17 lineups and the iPhone Air were released on September 19, eight days before the close of Q4. Sales of those new iPhones will be better reflected in the next financial quarter.

How the quarter ended year-over-year for Apple:

iPhone: $49.0 billion (up from $46.2 billion)

iPad: $6.95 billion (no major change)

Mac: $8.7 billion (up from $7.7 billion)

Wearables, Home, and Accessories: $9 billion (no major change)

Services: $28.8 billion (up from $25 billion)

Apple’s board of directors has declared a cash dividend of $0.26 per share. The dividend is payable on November 13 to shareholders of record as of the close of business on November 10.

Apple stated that it believes this holiday season is going to be big. “We expect our December quarter [Q1 2026] total company revenue to grow by 10 to 12 percent year over year, which would be our best quarter ever,” said Parekh. “We expect iPhone revenue to grow double digits year-over-year, which would be our best iPhone quarter ever.” Parekh also said that Apple expects Services revenue to grow at a year-over-year rate similar to that of the fiscal year 2025, as well as an estimated $1.4 billion in tariff-related costs.