Apple, Samsung Report Underwhelming Sales of Their New Thin Smartphones

In two separate reports, Apple and Samsung are said to report underwhelming sales of their new ultra-thin smartphones. According to The Elec, Apple plans to cut production of the iPhone Air while Samsung has canceled its planned Galaxy S26 Edge smartphone after disappointing sales of the Galaxy S25 Edge, Korea's NewsPim claims. MacRumors reports: Samsung apparently halted work on the Galaxy S26 Edge this week, informing employees internally that the product line would be discontinued. Internal discussions in September shifted priorities toward the more conventional 'Plus' form factor after confirming that consumer demand for ultra-slim flagships was weaker than expected.

Samsung will apparently instead add a Galaxy S26 Plus model to its 2026 lineup, reverting to the company's traditional three-tier structure of base, Plus, and Ultra variants. Despite the cancellation, development of the Galaxy S26 Edge was already complete. Development of the S26 Plus is expected to begin before the end of the third quarter of 2025. The atmosphere inside the company is said to be 'chaotic' and 'embarrassed' following the sudden lineup revision. Samsung reportedly plans to sell through existing inventory of the Galaxy S25 Edge and cease further production once stock is depleted. As for Apple's iPhone Air, here's what MacRumors is reporting: The Japanese investment banking and securities firm claims that the iPhone 17 Pro and iPhone 17 Pro Max are seeing higher sales than their predecessors during the same period last year, while the standard iPhone 17 is a major success, performing significantly better than the iPhone 16.

The iPhone Air is apparently the outlier; Apple plans to reduce production by one million units this year. Meanwhile, Apple plans to increase production of all other models by two million units. The overall production forecast of the iPhone 17 series this year has also been increased from 88 million units to 94 million units for the start of 2026.

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