Apple VP teases M5 MacBook Pro: ‘Something powerful is coming’

Apple’s marketing chief, Greg Joswiak, today hinted at an upcoming product launch on X, posting “something powerful is coming” alongside a brief animation. The video flashes a MacBook Pro silhouette shaped like a V (the Roman numeral for 5) and the phrase “coming soon.” Joswiak’s caption also includes “Mmmmm,” featuring exactly five letter M’s.

Mmmmm… something powerful is coming. pic.twitter.com/hHDYwuisJC
— Greg Joswiak (@gregjoz) October 14, 2025

Hopefully, Joz isn’t warning us of this:

Speculation points to Apple unveiling its M5 chip this week, debuting in the 14-inch MacBook Pro. Beyond the new processor, no significant design updates are anticipated for the device. Reports indicate Apple may release only the base 14-inch M5 model initially, delaying higher-end 14-inch and 16-inch versions with M5 Pro and M5 Max chips until 2026.
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MacDailyNews Take: Yes, yes, finally, the PowerBook G5… err, the M5 MacBook Pro is coming!!!

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