TAG Heuer’s latest smartwatch dumps Google’s ‘Wear OS’ to gain coveted Apple MFI certification

TAG Heuer Connected Calibre E5
Luxury watchmaker TAG Heuer has abandoned Google’s “Wear OS” for its new Connected Calibre E5 smartwatch, opting instead for a proprietary “TAG Heuer OS” (built on Android). Unlike many recent “Wear OS” smartwatches, which are limited to Android phones, this model is also compatible with real iPhones.
Julian Chokkattu for Wired:
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That’s likely one of the biggest reasons for the switch, as Google seems to have abandoned making its smartwatch platform compatible with Apple’s hardware… It also allows the Swiss watchmaker to be less dependent on the whims of Google, but ultimately, it means TAG’s smartwatch will not have access to the wealth of apps found on Google and Apple’s respective platforms.
I spent a few days with the 45-mm Calibre E5 (there’s also a new 40-mm variant), and this fifth-generation smartwatch feels polished, despite the software change. It’s also striking in its design, unlike any other smartwatch, with premium materials like a ceramic bezel, domed sapphire crystal, and snazzy band options. Unsurprisingly, the version I tried will cost you a punchy $2,000 when it goes on sale this month (and goes up to $2,800 for other variations), though the smaller 40-mm Calibre E5 starts at $1,800.
The Calibre E5 is limited… you can’t open WhatsApp and respond to a friend. You can’t open up the Google Home app and check your Nest security camera. There is no cellular version of this smartwatch, so you’ll need your phone nearby to receive notifications. It would’ve been nice to have the option for contactless payments.
TAG has received official Made-for-iPhone certification with the Calibre E5, which means it can offer a better-than-expected experience with improved Wi-Fi connectivity and notifications.

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MacDailyNews Take: Congrats, TAG Heuer, on your Apple MFI Program certification!

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