AI-Powered Stan Lee Hologram Debuts at LA Comic Con

An anonymous reader shared this report from Ars Technica:

Late last week, The Hollywood Reporter ran a story about an 'AI Stan Lee hologram' that would be appearing at the LA Comic Con this weekend. [Watch it in action here.] Nearly seven years after the famous Marvel Comics creator's death at the age of 95, fans will be able to pay $15 to $20 this weekend to chat with a life-sized, AI-powered avatar of Lee in an enclosed booth at the show. The instant response from many fans and media outlets to the idea was not kind, to say the least. A writer for TheGamer called the very idea 'demonic' and said we need to 'kill it with fire before it's too late....'

But Chris DeMoulin, the CEO of the parent company behind LA Comic Con, urged critics to come see the AI-powered hologram for themselves before rushing to judgment. 'We're not afraid of people seeing it and we're not afraid of criticism,' he told Ars. 'I'm just a fan of informed criticism, and I think most of what's been out there so far has not really been informed....' [DeMoulin said he saw] 'the leaps and bounds that they were making in improving the technology, improving the interactivity.' Now, he said, it's possible to create an AI-powered version that ingests 'all of the actual comments that people made during their life' to craft an interactive hologram that 'is not literally quoting the person, but everything it was saying was based on things that person actually said....' [Hyperreal CEO and Chief Architect Remington Scott] said Hyperreal 'can't share specific technical details' of the models or training techniques they use to power these recreations. But Scott added that this training project is 'particularly meaningful, [because] Stan Lee had actually begun digitizing himself while he was alive, with the vision of creating a digital double so his fans could interact with him on a larger scale....'

Still, DeMoulin said he understands why the idea of using even a stylized version of Lee's likeness in this manner could rub some fans the wrong way. 'When a new technology comes out, it just feels wrong to them, and I respect the fact that this feels wrong to people,' he said. 'I totally agree that something like this-not just for Stan but for anyone, any celebrity alive or dead-could be put into this technology and used in a way that would be exploitative and unfortunate.' That's why DeMoulin said he and the others behind the AI-powered Lee feel a responsibility 'to make sure that if we were going to do this, we never got anywhere close to that.'
The 'premium, authenticated digital identities' created by Hyperreal's system are 'not replacing artists,' says Hyperreal CEO/Chief Architect Remington Scott, but 'creating respectful digital extensions that honor their legacy.'

Still, DeMoulin says in the article that 'I suppose if we do it and thousands of fans interact with [it] and they don't like it, we'll stop doing it.'

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