MacDailyNews presents live coverage of Apple’s ‘Awe Dropping’ special event

Apple CEO Tim Cook and a team of Apple executives are expected to host the company’s “Awe Dropping” special event today, Tuesday, September 9th, at 10am PDT / 1pm EDT.
Apple’s event will be webcast from the Apple Park campus in Cupertino, California.
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During Apple’s event, MacDailyNews will offer live notes on this page below.
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You can watch the event live right here:

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Live notes from Apple’s “Awe Dropping” special event in reverse chronological order:
• Event ends.
• Cook: Thank you for joining us.
• Order today, available on September 19th
• 2TB available at iPhone 17 Pro Max flagship
• iPhone 17 Pro Max starts at $1,199
• iPhone 17 Pro starts at $1,099
• iPhone Air starts at $999
• iPhone 17: starts at $799
• All new iPhones start at 256GB storage
• iPhone 17 Pro commercial shown
• Apple Crossbody strap compatible
• New Apple clear case and silicon case
• New Apple TechWoven case
• Dolby Vision HDR
• 4K120
• Genlock
• ProRes RAW capture
• Video: 4K120
• Sample images shown
• Equivalent of 8 Pro lenses in your pocket
• 40X digital Zoom
• Telephoto: 4X at 100mm, 8X 200mm
• Telephoto: 56% larger camera sensor
• 8X Telephoto
• Best camera system on any iPhone ever
• All three rear cameras are 48MP for the first time; all 3 are Fusion cameras
• Patrick Carroll: 18MP Center stage front camera system
• Pro camera system
• Up to 39 hours video playback
• eSIM
• Best battery life ever in an iPhone
• Running local LLMs and high-end games can run hour after hour
• 40% better sustained performance than iPhone 16 Pro
• 6-Core CPU and 6-core GPU
• Highest perfoming antennae system in any iPhone ever
• 3 finishes: Silver, Deep Blue, Cosmic Orange
• Forges Aluminum alloy Unibody design offers outstanding thermal performance
• Apple-designed thermal vapor chamber cooling system
• Greg Joswiak: iPhone 17 Pro and iPhone 17 Pro Max – the most powerful iPhones ever
• Most advanced iPhone ever
• Ceramic Shield 2 front and Ceramin Sheild back glass
• All new thermal system
• A19 Pro
• Full-width plateau for Camera and other sensors
• Biggest battery in any iPhone
• First iPhone Unibody
• Precision-machined aircraft-grade aluminum
• iPhone 17 Pro and iPhone 17 Pro Max
• Design of iPhone Air seems impossible when you hold it
• New Apple crossbody strap
• Two custom cases – very thin and also a lightweight bumper case
• New accessories – low profile MagSafe Battery, offers up to 40 hours of video playback
• Offers all-day battery life
• eSIM: offers better security and great for travel; available worldwide
• Dolby Vision 4K60
• Center Stage camera – no need to rotate your phone – auto
• 4 lenses in your pocket
• 24MP default photos
• Sensor-shift OIS
• 2X Telephoto
• 48MP Fusion Main camera – works like multiple cameras in one
• The iPhone Air is the most power efficient ever made
• Apple C1X modem; Up to 2X faster than C1
• Apple N1 chip enables Wi-Fi 7, Bluetooth 6 and
• MacBook Pro-level AI compute in a smartphone
• Neural accelerators in each GPU core
• 5-core GPU
• Tim Millet: A19 Pro inside – the fastest CPU in any smartphone
• Finishes: Space Black, Cloud White, Light Gold, Sky Blue
• Aircraft-grade aluminum – very durable; more durable than any iPhone ever
• Plateau holds camera, from camera, speaker, and Apple Silicon
• Ceramic Shield 2 on front and back glass
• 6.5-inch ProMtoion display, always-on, 3,000 nits peak brightness
• John Ternus: 5.6mm thin
• Thinnest iPhone ever with the power of “Pro” inside
• Remarkable battery life
• Apple’s most durable design ever
• 4 light finishes
• Grade 5 aircraft aluminum
• iPhone Air: No number!
• 256GB storage to start
• Hold iPhone 17 vertically to take selfies; no need to rotate iPhone into landscape
• Center Stage: AI will auto adjust for selfies
• Center Stage fron camera: widest field of view, larger square sensor: Take high res photos and videos with selfie camera
• 2X optical quality telephoto; 48 MP Fusion Ultra Wide camera
• Megan Nash: iPhone 17 cameras: 48MP dual fusion system, 24MP default resolution
• Faster charging
• Up to 8 more hours of video playback vs. iPhone 16
• All-day battery life
• Live translation
• Apple Intelligence-ready
• 20% faster than A18 chip
• A19 chip: 6-core CPU, 24-core Neural Engine, 5-core GPU
• Ceramic Shield 2, now 3X better scratch resistance – new Apple-designed coating, specialized ceramic
• 3,000 nits peak outdoor brightness
• Kaiann Drance: Always on ProMotion display
• iPhone 17 comes in 5 colors
• Cook: Today we have an all-new iPhone lineup
• Preorder today; avialable September 19th
• Apple Watch Ultra 3: $799
• Apple Watch Series 11: starts at $399
• Apple Watch SE 3: starts at $249
• New colors and new bands
• Up to 42 hours of battery life
• Signal strength for satellites doubled
• 5G cellular and satellite connectivity
• Apple Watch Ultra 3 gets new display, now brighter when viewed at an angle and thinner bezels, so th escreen is bigger in the same size case as Apple Watch Ultra 3
• Eugene Kim: The ultimate sports and adventure watch
• Apple Watch Ultra 3
• Always on display
• SE 3 comes in starlight and midnight colors
• SE 3 charges up to 2X faster
• Play podcasts directly through speaker when no AirPods are available
• SE 3 gets sleep score and sleep apnea notificatons
• SE 3 adds wrist temperture sensing
• Amanda Santangelo: Apple S10 chip – the compnay’s most pwereful
• Apple Watch SE 3
• New Hermès band
• New band colors
• Several new colors
• Series 11 now gets over 24 hours of battery life
• Over 5 million sleep nights used to develop the algorithms
• Apple Watch now offers Sleep score – to measure the quality of your sleep
• Apple expects to notify over 1 million people of possible hypertension in the first year alone
• Apple Watch will alert to possible hypertension
• Sumbul Desai: Apple Watch gets high blood pressure monitoring
• New Apple Watch faces
• New 5G modem and new antennae architecture for even better coverage
• 2X more durable glass
• Stan Ng: Best watch in the world gets even better; thinnest, most comfortable Apple Watch ever
• Apple Watch Series 11: Now even more essential
• Video package exploring how Apple Watch saves lives
• Fall detection, crash detection, monitors heart rate, and so much more
• Apple Watch saves lives
• Same price: $249, preorder today, available September 19th
• AirPods Pro 3 offer The World’s Best ANC
• Kate Bergeron: Longer battery life – from 6 to 8 hours on a single charge with ANC; 10 hours with transparency
• Apple Fitness+ workouts also give you heart-rate from AirPods Pro 3
• Track up to 50 different workout types
• Julz Areny: AirPods Pro 3 get heart-rate sensing during workouts
• Better water resistance – even work when running in a downpour
• AirPods Pro are smaller, with entirely new ear-tips that come in five (5) sizes
• When both people are wearing AirPods Pro, the live translation allows two people not speaking the same language to have a live conversation
• The meaning of each phrase is translated for you
• Live translation powered by Apple Intelligence
• Active Noise Cancelation combine with new foam infused ear-tips to deliver 2X better ANC that AirPods Pro2, 4X better ANC that original AirPods Pro
• Kate Bergeron: AirPods Pro 3 deliver breathtaking spatial audio; wider sound stage
• AirPods Pro 3: Breakthrough audio performance
• Cook highlights AirPods Pro hearing aids
• Today we have a huge range of announcements
• Liquid Glass bring fluidity, vitality and flexibility to the things you do every day
• Design is beyond how it looks or feels, extend to how it works
• Apple CEO Tim Cook: Good morning, Welcome to Apple Park
• Video highlighting the continuity throughout Apple’s robust ecosystem
• Apple’s “Awe Dropping” event videostream begins.
• “I will be surprised if there is a major announcement regarding Apple’s AI strategy,” Forrester analyst Thomas Husson wrote in a note to clients.
• AAPL: $236.52, -1.36, (-0.57%) @ 12:57:56 PM EDT
• AAPL: $236.27, -1.61, (-0.68%) @ 12:47:26 PM EDT
• AAPL: $237.57, -0.32, (-0.13%) @ 09:33:25 AM EDT

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