Apple's Vision Pro Gaining Traction in Some Niches of Business

Apple's $3,500 Vision Pro is finding real traction in niche enterprise use, like CAE's pilot training, Lowe's kitchen design visualization, and Dassault's engineering workflows. 'Over the last few weeks, I had an opportunity to try out some of those applications, and they are game-changers, albeit within their specific domains,' writes Steven Rosenbush via the Wall Street Journal. 'Companies should pay attention now to what's going on in these niche markets. Based on what I saw, these systems are having an impact on the way users integrate content development and engineering, which has implications for the way companies approach roles, teams and workflow.' From the report: Home-improvement retailer Lowe's has deployed the Vision Pro at five locations in the San Francisco Bay Area and five locations in the Austin, Texas area. Customers use them to visualize how design ideas will look in their actual kitchen. The company plans to scale the effort to 100 of approximately 1,700 stores by the end of the year, eventually ramping up to 400 locations in markets with sufficient scale to justify the investment, Chief Digital and Information Officer Seemantini Godbole told me.

Dassault Systemes, the French industrial software company, has long created virtual worlds for commercial use. Scientists, manufacturing experts, product managers and others use its platforms to design and engineer molecules for drug development, as well as data centers, factories, aircraft and electric cars. The 3DExperience platform was launched more than a decade ago, pulling together a range of Dassault brands including 3DExcite on the premise that 'everything is going to become an experience,' 3DExcite Chief Executive Tom Acland said. In February, Dassault Systemes and Apple announced a collaboration to produce the 3DLive App, which went live February 7. Users include Hyundai, Virgin Galactic and Deutsche Aircraft, he said.

Canadian aircraft training company CAE is using Vision Pro to provide pilot training that complements full-motion flight simulator experience required for certification and recurrent checks, according to Chief Technology and Product Officer Emmanuel Levitte. The company has employed mixed reality and immersive training for at least 10 years. The Vision Pro has unlocked new capabilities, he said. The display is as sharp and readable as the controls in a real cockpit, which Levitte found not to be the case with other devices. The haptic feedback and audio quality also contribute to a more realistic training experience, he said. Remote crew members will also be able to be co-located virtually, enabling training that was previously only possible when individuals were physically in the same cockpit, according to Levitte.

Read more of this story at Slashdot.