Apple begins offering $5.99/month price point for two months to retain Apple TV+ subscribers

When in doubt, offer short-term discounts to keep your subscriber base. Apple has announced a discounted price point to keep subscribers from canceling their Apple TV+ accounts, and for users who who to cancel their accounts, they may see a pop-up that drops the price of ‌Apple TV‌+ to $5.99 for the next two months, […]
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