Apple explores using Google Gemini underpin Siri AI

Apple is in preliminary talks to leverage Google Gemini for a revamped Siri voice assistant, signaling a potential shift toward outsourcing more of its AI technology. Bloomberg News reports that, according to sources familiar with the matter, Apple has engaged Alphabet subsidiary Google to explore developing a tailored AI model to underpin the updated Siri, slated for release next year. Google has begun training a model that could operate on Apple’s servers, the sources said, requesting anonymity due to the confidential nature of the discussions.
Mark Gurman for Bloomberg News:
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The work is part of an effort to catch up in generative AI, a field where the company arrived late and then struggled to gain traction. Earlier this year, Apple also explored partnerships with Anthropic PBC and OpenAI, weighing whether Claude or ChatGPT could serve as Siri’s new brain.
Apple is still several weeks away from making a decision on whether to continue using internal models for Siri or move to a partner. And it hasn’t yet determined who that partner may be.
The possible pivot follows delays to a long-touted upgrade of Siri, which would fulfill commands by tapping into personal data and let users navigate devices entirely via voice. The Siri update was scheduled for this past spring but was postponed by a year due to engineering setbacks.
The failure led Apple to sideline AI chief John Giannandrea from Siri development. The project is now overseen by software boss Craig Federighi and Vision Pro headset creator Mike Rockwell, who are weighing the use of outside help as a possible path forward.
Executives had long viewed Anthropic as the leading candidate for a partnership, but the financial terms demanded by that company led Apple to broaden the search and bring others into the mix. Apple certainly hasn’t ruled out sticking to its own models either…
The talks about using Google Gemini models to power Siri remain exploratory, with no formal commercial negotiations currently underway. Google has made similar deals before and powers much of the AI functionality on phones sold by Samsung Electronics Co.

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MacDailyNews Take: Google Gemini? Why not just get a Samsung Galaxy phone which already integrates Google’s Gemini AI as a core component of their AI-powered features?
Google Gemini on an iPhone offers precious little differentiation from Samsung, the chief iPhone knockoff peddler.
If you’re going to with an external AI partner, why not choose the smartest one? We find xAI’s Grok to be more accurate and useful than Google’s Gemini, ChatGPT, and the rest. – MacDailyNews, July 21, 2025
Apple would likely need a CEO who is more open to thinking outside the box than the one with which it’s currently saddled.
Google Gemini. Puleeze. OpenAI’s ChapGPT or Anthropic’s Claude would be better choices. Even better would be for Apple to allow users to choose – gasp! – which AI model they’d like to underpin Siri.
Regardless of what Apple chooses, they will at least be safely behind Apple’s privacy wall.
Th issues are: Google’s Gemini is not the best and everyone knows it, Google has a poor reputation for privacy that will tarnish Apple’s, and Google, hello, ripped off the iPhone with Android. Enough with the Google, Apple!
The day Grok is as integrated as Siri in Apple’s operating systems is the day the iPhone, iPad, Mac, Apple Watch, HomePod, Apple TV, Apple Vision immediately go from clueless to genius! – MacDailyNews, June 4, 2025

2015: Google it.2025: Grok it.
— MacDailyNews (@MacDailyNews) June 3, 2025

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