Best Apple Watch Deals: Don’t pay full price for an Apple Watch

Macworld

The Apple Watch is the best smartwatch on the market, but it’s not cheap. Luckily, you don’t have to pay full price for an Apple Watch. Resellers frequently offer fantastic deals on all models, including the Apple Watch Series 10, Apple Watch SE 2 and Apple Watch Ultra 2.

In this article, we share the best Apple Watch deals you can get right now so you don’t have to pay full price. But if you’re not sure which is the right model for your needs, take a look at our Best Apple Watch buying guide.

We also have a guide to the best Apple deals right now on all Apple products, including MacBook Air deals, MacBook Pro, iMac, Mac mini, iPhone and iPad.

Best Apple Watch deals

These are the very best Apple Watch deals we are seeing right now on all the different Apple Watches Apple sells. We have deals for U.S. and U.K. below.

U.S.

Amazon, Apple Watch Series 10 (42mm): $299 ($100 off, MSRP $399)

Amazon, Apple Watch Series 10 (46mm): $329 ($100 off, MSRP $429)

Amazon, Apple Watch SE 2 (40mm): $169 ($80 off, MSRP $249)

Amazon, Apple Watch SE 2 (44mm): $199 ($80 off, MSRP $279)

Amazon, Apple Watch Ultra 2: $649 ($150 off, MSRP $799)

U.K.

We are not seeing as many deals on the Apple Watches at Amazon U.K, but there are savings on the Series 10.

Amazon, Apple Watch Series 10 (46mm): £329 (£100 off, MSRP £429)

Amazon, Apple Watch Series 10 (42mm): £299 (£100 off, MSRP £399)

Use our automated price trackers below to compare prices for the most popular models across various retailers.

Best Apple Watch Series 10 deals

The Apple Watch 10 (2024 model) starts at $399/£399 for the aluminum 41mm version and $429/£429 for the 44mm model. It’s an extra $100/£100 for cellular. It costs the same as the Series 9 did.

Apple Watch Series 10, 42mm, from $399/£399







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Apple Watch Series 10, 46mm, from $429/£429







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Best Apple Watch Ultra 2 deals

The Apple Watch Ultra 2 (2023 model) starts at $799/£799. It comes with cellular. The original Ultra previously sold for $799/£849, so the U.K. price is better this time.

Apple Watch Ultra 2, from $799/£799







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€899


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Best Apple Watch SE (2022) deals

The Apple Watch SE (2022 model) starts at $249/£219 (was £259) for the 40mm version. It’s an extra $50/£50 for cellular.







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The 44mm version of the Apple Watch SE 2 starts at $279/£249 (was £299).







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€299


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Discontinued Apple Watches and Refurbished Deals

Best Apple Watch Ultra 1 deals

The original Apple Watch Ultra was discontinued when the second model launched, but you may still see a deal or two. You can also expect to see refurbished and used models for sale.







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Best Apple Watch Series 9 deals

The Apple Watch 9 (2023 model) has been discontinued, but you may still see a deal or two. You can also expect to see refurbished and used models for sale.

Apple Watch Series 9, 41mm, was $399/£399







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€372.35


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Macway FR



€520.42


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Apple Watch Series 9, 45mm, was $429/£429







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Best Apple Watch Series 8 deals

It’s been a couple of years since Apple sold the Series 8, but you can can expect to see refurbished and used models for sale. If the Refurbished tab doesn’t work try using Chrome.

Apple Watch Series 8, 41mm, was from $399/£419







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Apple Watch Series 8, 45mm, was from $399/£419







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Where to buy an Apple Watch

If you’re simply looking to pick up an Apple Watch regardless of price, there are plenty of stores that sell not only the latest Apple Watch Series, but older variants of the Apple Watch that aren’t available from Apple any more—some at significant savings, too.

Apple Watch buyers in the U.S. can check out the following stores:

Apple

Amazon

Best Buy

Costco

Target

Walmart

If you’re based in the U.K., you can pick up an Apple Watch from the following retailers:

Apple

Amazon

Argos

Carphone Warehouse

Currys

John Lewis

KRCS

Very

Where to buy an Apple Watch with Cellular

You’ve also got the option of picking up an Apple Watch with a cellular contract, allowing it to function as a standalone device that doesn’t need to be tethered to your phone to make calls and send texts. Amazon and other retailers sell the Apple Watch with cellular and you can usually find discounts on most models, though not as deep as the GPS versions. Here are the sales we’re tracking this month:

All of the major U.S. carriers sell the Apple Watch and offer trade-in deals:

T-Mobile

Verizon

AT&T

Carriers in the UK that stock the Apple Watch include:

EE

O2

Vodafone

3

Best refurbished Apple Watch deals

One of the best places to look for Apple Watch deals all year round is the Apple Refurbished Store. There, you’ll find huge Apple Watch discounts, sometimes even on the latest models. These Apple Watches have been returned to Apple for various reasons, and then completely revamped for resale. One of the major benefits of buying a refurbished Watch from Apple is that it will come with a one-year warranty so Apple may fix or replace it for free should anything happen to it in that first year.

In the U.S. you can get an Apple Watch Series 9, either generation of Ultra, or the SE for less than full price. You can, for example, save $120 on a refurbished 2nd-gen Apple Watch Ultra.

Get a refurbished Apple Watch at Apple's refurbished store (U.S.)

In the U.K. you can save money on an Apple Watch Series 7, 8, or 9, either generation of Ultra, or the Apple Watch SE. For instance, you can save up to £100 on a refurbished Apple Watch 9.

Get a refurbished Apple Watch at Apple's refurbished store (U.K.)

For more information on this topic, read Should I buy a refurbished Apple Watch?

See our roundup of the best Apple Watch bands, as well as our roundup of the best stands and charging docks. Also, note that Apple has left the power adapter out of the box for the Apple Watch Series 6 and later. Read: Which plug do I need for my Apple Watch? If this is your first time buying and using an Apple Watch, we’ve also got helpful tips on how to use the Apple Watch.