Best Apple Watch deals now: Save big on Series 11, SE 3, Ultra 3 & more

Macworld

Best Apple Watch deals available now

These recommendations are based on the best prices for Apple Watches we are seeing right now at top resellers in the U.S. and U.K.

Today’s best Apple Watch deals: U.S.

Amazon, Apple Watch Series 11 (42mm): $299 ($100 off, MSRP $399)

Amazon, Apple Watch Series 11 (46mm): $329 ($100 off, MSRP $429)

Amazon, Apple Watch SE 3 (40mm): $199 ($50 off, MSRP $249)

Amazon, Apple Watch SE 3 (44mm): $229 ($50 off, MSRP $279)

Amazon, Apple Watch Ultra 3: $780 ($20 off, MSRP $799)

See more U.S. Apple Watch deals below…

Today’s best Apple Watch deals: U.K.

AO, Apple Watch Series 11 (42mm): £349 (£20 off, RRP £369)

Amazon, Apple Watch Series 11 (46mm): £329 (£70 off, RRP £399)

Amazon, Apple Watch Ultra 3: £719 (£30 off, RRP £749)

Argos, Apple Watch Ultra 2: £599 (£150 less than Ultra 3 at £749)

Currys, Apple Watch Series 10 (42mm) GPS: £279 (£90 less than Series 11 at £369)

Currys, Apple Watch Series 10 (46mm) GPS: £299 (£100 less than Series 11 at £399)

See more U.K. Apple Watch deals below…

Last updated December 11, 2025

The Apple Watch is the best smartwatch you can buy, but it’s not cheap. Luckily, you don’t have to pay full price for an Apple Watch. Resellers frequently offer fantastic deals on all models, and in this article we are tracking deals for the new Apple Watch 11, SE 3 and Ultra 3 as well as the older Apple Watch 10, SE 2 and Ultra 2.

Apple overhauled its entire watch lineup in September 2025, so be on the lookout for ultra-low prices on previous-generation models as resellers clear out stock. We have seen some good deals on the older Series 10 and Ultra 2 – just bear in mind that in the U.K. Apple dropped the price on the Series 11 and Ultra 3, so we indicate the discount to reflect that.

How we find the best Apple Watch deals

To find the best Apple Watch deals we continuously monitor the market to spot the most worthwhile bargains, but, ultimately, our recommendations are based on our own in-experience with the full range of Apple Watches, which we have reviewed and use daily. Our editors’ selections are guided by a simple principle: we won’t recommend buying something that we wouldn’t buy ourselves. We focus on products at prices we believe are fair, ensuring our recommendations steer you toward genuine savings.

Price is just one factor we consider. A significant part of our methodology is evaluating the overall value of a deal, especially when comparing different generations of the Apple Watch. When Apple launches new models, such as the Series 11, SE 3, and Ultra 3, we see resellers clear out stock of previous-generation models at lower prices. We highlight these opportunities, as older models like the Series 10 or Ultra 2 can become excellent alternatives to the latest releases.

It isn’t always the case that an older Watch is a good option though: we’ve previously advised readers to avoid what seemed like an all-time-low price on an older Apple Watch SE 2 because the newer Apple Watch SE 3, available for just $40 more, offered a vastly superior feature set, including an always-on display, a faster chip, and better battery life.

We also recommend checking the Apple Refurbished Store as a source for year-round discounts. Products from this store are revamped by Apple and include a one-year warranty, often providing substantial savings on recent models like the Apple Watch Series 10 or Ultra 2.

Is now a good time to buy a new Apple Watch?




David Price / Foundry

Now is an excellent time to buy a new Apple Watch. The latest models, the Series 11, SE 3, and Ultra 3, were released in September 2025, so the product line is fresh, and you won’t have to worry about a new model arriving just weeks after your purchase. Additionally, despite Black Friday having passed, holiday deals are still abundant, offering significant savings on both the newest and previous-generation watches.

That said, the best time to buy is during the major sales events: Amazon’s Prime Day in July and October, or Black Friday in November. There may also be deals during Amazon’s spring sale. The worst time to buy is in the summer, just before Apple’s usual September hardware update, as you risk purchasing a device that will soon be outdated.

We also have a guide to the best Apple deals right now on all Apple products, including MacBook Air deals, MacBook Pro, iMac, Mac mini, iPhone and iPad.

Which Apple Watch to buy




David Price / Foundry

When choosing which Apple Watch to buy you should consider various factors. If you need advanced health sensors, like ECG and blood oxygen monitoring, then you need to choose the Series 11 and Ultra 3 (or the Series 10 and Ultra 2) because the SE doesn’t offer those options. But if you are on a budget the Apple Watch SE 3 offers importtant features like Fall Detection and heart rate monitoring, and comes at an affordable price. The best battery life is offered by the Apple Watch Ultra 3, but the SEries 11 offers a solid 24 hours, and even the 18 hour SE 3 will be sufficient for most people, plus charging can be done in less than an hour.

Apple Watch Series 11: This model features a 24-hour battery life, 5G connectivity on cellular models, and a more scratch-resistant display. While it shares the same S10 chip and many health features with the Series 10, its improved battery is a key advantage. Deals have been spotted offering up to $100 off, bringing the price down to as low as $299.

Apple Watch SE 3: This Apple Watch is the best value option for most people. The SE 3 received a major upgrade, including an always-on display, a faster chip, temperature sensing, fast charging, and 5G on cellular models. It offers most of the essential features of the Series 11 at a much lower price, starting at $249. It has been on sale for as low as $199.

Apple Watch Ultra 3: Designed for adventurers and sports enthusiasts, the Ultra 3 boasts a 42-hour battery life, a larger and brighter screen, satellite connectivity for emergencies, and a rugged design. It’s the most expensive model, but we have seen discounts of up to $100.

Apple Watch Series 10: You can find significant clearance deals on last-generation models. The Series 10 is very similar to the 11, with the main difference being its 18-hour battery life. It has been seen for as low as $279, a $150 discount.

Apple Watch Ultra 2: This is also a great option, with deals dropping its price by as much as $200.

Apple Watch SE 2: We advise to avoid the Apple Watch SE 2 unless the price is exceptionally low (around $100), as the SE 3 is a far superior and more future-proof device.

If you’re still not sure which Apple Watch is right for your needs, take a look at our Best Apple Watch buying guide.

Best Apple Watch deals right now

Below you will find price comparison tables that show the best prices right now for each Apple Watch model from various stockists. You will also find deals on Apple Watch models that Apple has now discontinued, as long as stockists still have them available.

Best Apple Watch Series 11 deals

The Apple Watch 11 (2025 model) starts at $399/£369 (that’s a price drop in the U.K.) for the aluminum 41mm version and $429/£399 for the 44mm model. It’s an extra $100/£100 for cellular. It costs the same as the Series 9 did.

Apple Watch Series 11, 42mm, from $399/£369







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Apple Watch Series 11, 46mm, from $429/£399







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Best Apple Watch Ultra 3 deals

The Apple Watch Ultra 3 (2025 model) starts at $799/£749. It comes with cellular. The original Ultra previously sold for $799/£849, so the U.K. then was reduced to $799 in 2025, and is now even cheaper at $749.

Apple Watch Ultra 3, from $799/£749







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Apple Watch SE 3, 40mm, from $249/£219







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Apple Watch SE 3, 44mm, from $279/£249







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Clearance Apple Watch discounts and deals – discontinued models

Apple Watch Series 10, 42mm, was $399/£399







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Apple Watch Series 10, 46mm, was $429/£429







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Apple Watch Ultra 2, was $799/£799







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€899


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Apple Watch SE 2, 40mm, was $249/£219







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Apple Watch SE 2, 44mm, was $279/£249







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€299


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Where to buy an Apple Watch

If you’re simply looking to pick up an Apple Watch regardless of price, there are plenty of stores that sell not only the latest Apple Watch Series, but older variants of the Apple Watch that aren’t available from Apple any more—some at significant savings, too.

Apple Watch buyers in the U.S. can check out the following stores:

Apple

Amazon

Best Buy

Costco

Target

Walmart

If you’re based in the U.K., you can pick up an Apple Watch from the following retailers:

Apple

Amazon

Argos

Carphone Warehouse

Currys

John Lewis

KRCS

Very

Where to buy an Apple Watch with Cellular

You’ve also got the option of picking up an Apple Watch with a cellular contract, allowing it to function as a standalone device that doesn’t need to be tethered to your phone to make calls and send texts. Amazon and other retailers sell the Apple Watch with cellular and you can usually find discounts on most models, though not as deep as the GPS versions. Here are the sales we’re tracking this month:

All of the major U.S. carriers sell the Apple Watch and offer trade-in deals:

T-Mobile

Verizon

AT&T

Carriers in the UK that stock the Apple Watch include:

EE

O2

Vodafone

3

Best refurbished Apple Watch deals

One of the best places to look for Apple Watch deals all year round is the Apple Refurbished Store. There, you’ll find huge Apple Watch discounts, sometimes even on the latest models. These Apple Watches have been returned to Apple for various reasons, and then completely revamped for resale. One of the major benefits of buying a refurbished Watch from Apple is that it will come with a one-year warranty so Apple may fix or replace it for free should anything happen to it in that first year.

In the U.S. you can get an Apple Watch Series 10, 9, 1st and 2nd generation Ultra, or the SE for less than full price. You can, for example, get a refurbished 1st-gen Apple Watch Ultra for $499.

Get a refurbished Apple Watch at Apple's refurbished store (U.S.)

In the U.K. you can save money on an Apple Watch Series 8, 9 and 10, 2nd generation Ultra, or the original Apple Watch SE. For instance, you can get a refurbished Apple Watch Ultra 2 for £559.

Get a refurbished Apple Watch at Apple's refurbished store (U.K.)

For more information on this topic, read Should I buy a refurbished Apple Watch?

See our roundup of the best Apple Watch bands, as well as our roundup of the best stands and charging docks. Read: Which plug do I need for my Apple Watch? If this is your first time buying and using an Apple Watch, we’ve also got helpful tips on how to use the Apple Watch.