Formula One Group sees revenue boost from Apple’s Brad Pitt ‘F1’ movie

Apple Original Films’ “F1 The Movie” will be rereleased in select IMAX theaters beginning Friday, August 8, 2025, with plans to expand further into IMAX locations and large formats worldwide Friday, August 15.
The Formula One Group, owned by Liberty Media, credits the Brad Pitt F1 movie for a revenue surge this quarter, boosting the sport’s cultural influence. The film’s late June release drove a one-time revenue spike, contributing to a 40% year-over-year increase, reaching $1 billion.
Caitlin Huston for The Hollywood Reporter:
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Executives quantified the impact of the movie on revenue as “as a mid-teens number for the quarter,” with other drivers including continued growth in F1 TV subscriptions, in addition to a calendar variance that led to a larger proportion of season-based income recognized during the second quarter.
The film had a strong opening weekend at the box office, with $55.6 million in North America, and has since brought in more than $500 million globally.
On Liberty’s earnings call Thursday, Formula One President Stefano Domenicali also pointed to the cultural impact of the movie, as well as the economy it may help generate around the sport.
“I would say the effect of the movie is not only, of course, about the dollars and economical input, but the sport will have an incredible opportunity to grow its awareness and to generate the circular economy around that,” Domenicali said.
He added that he expects interest, and future revenue opportunities, to continue as the film is later released on Apple’s streaming platform.

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MacDailyNews Take: We’ve been patiently waiting for “F1 The Movie” to hit Apple TV+, so far to no avail. The good news is that the longer the wait, the bigger the film is, and the more eyeballs and subscribers it will draw to Apple TV+!

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