Apple is clearly on its way to becoming a major Hollywood player

Mark Gurman for Bloomberg News:
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The F1 film starring Brad Pitt is undoubtedly a hit. It was a globally marketable property, generating more than $500 million in theaters worldwide. The movie also helped affirm Apple’s decision to get into the film and TV business.
It’s no secret that Apple TV+ started off slow: The service entered an already-crowded field when it launched in 2019, and then Covid and the writers’ strike hampered production. But Apple is now clearly on its way to becoming a major name in Hollywood entertainment — with the F1 film contributing to that.
In terms of dollars and cents, the film may be less of a breakthrough. It had a massive budget, and the theatrical run of the Warner Bros.-distributed movie won’t likely be a big moneymaker for Apple. The main question will be whether it results in more TV+ subscriptions. If it can do that, it will all be worth it.

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MacDailyNews Take: Apple already is a major name in Hollywood entertainment.
Those who can wrap their heads around Apple’s massive cash mountain and the company’s unparalleled ability to generate cash can clearly see who the winner will be. The most talented producers, writers, directors, editors, actors, etc. are attracted to exactly what Apple has and makes in vast abundance: Cash. The king.
Like bears to honey, it’s happening already. — MacDailyNews, January 3, 2018

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