JP Morgan will increase AAPL share target price -- eventually

Investment analyst firm JP Morgan is predicting that Apple shares will improve in the short term, and predicts a target price rise by the end of 2026, through moderate iPhone 17 demand, but greater Services revenues.Apple's iPhone lineupIn June 2025, JP Morgan trimmed its Apple target price to $230, specifically because of weaknesses in iPhone and Services sales. Now in a note to investors seen by AppleInsider, it's saying that Apple's outlook is better than previously imagined.Ahead of Apple's Q3 earnings call on August 1, 2025, JP Morgan is expecting limited improvement for this quarter, but better results to follow later in 2025 and up to the end of 2026. Continue Reading on AppleInsider | Discuss on our Forums