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AirPods face slowing growth as Apple eyes ways to expand sales

Wednesday July 16, 2025. 05:18 PM , from AppleInsider
AirPods have become one of Apple's biggest accessory hits, but the company faces the tough challenge of driving repeat sales in a market that's showing signs of fatigue.AirPods ProA Consumer Intelligence Research Partners (CIRP) report claims about 40% of iPhone owners use Bluetooth earbuds, with roughly 60% of them choosing AirPods. That equates to about 25% of iPhone users overall.While a quarter of Apple's massive installed base is nothing to dismiss, it's also not the kind of saturation that guarantees easy future growth. Continue Reading on AppleInsider | Discuss on our Forums
https://appleinsider.com/articles/25/07/16/airpods-face-slowing-growth-as-apple-eyes-ways-to-expand-...

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