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Apple’s global App Store revenue surges 12% year over year in June
Thursday July 3, 2025. 04:01 PM , from Mac Daily News
![]() Sam Boughedda for Investing.com: Citing SensorTower data, BofA said App Store revenue rose to $8.4 billion in Apple’s fiscal third quarter, an 11.5% increase from the same period last year. Downloads grew more modestly, up 4.3% to 8.6 billion, while revenue per download increased 6.9% to $0.98. June’s 12% revenue growth outpaced the 3% increase in downloads for the month, reinforcing a positive revenue mix shift, said BofA. Gaming, while still the largest category, accounted for just 45% of total App Store revenue in the quarter, down from more than 50% in prior years. BofA noted that “Photo & Video, Lifestyle, Books, Education, & Utilities each grew 100 basis points,” while “Productivity grew 200 basis points, marking the highest percentage change… We believe either scenario in the ensuing years could be a long-term tailwind for AAPL’s app store revenue.” Despite recent concerns over off-app payments following the Epic Games ruling, BofA said there is “no indication of adverse impact” on revenue to date. MacDailyNews Note: In it’s full note, BofA reiterated its “Buy” rating and $235 price target on Apple, citing “strong capital returns, [with Apple eventually becoming the] winner at AI at the edge and optionality from new products/markets.” Please help support MacDailyNews — and enjoy subscriber-only articles, comments, chat, and more — by subscribing to our Substack: macdailynews.substack.com. Thank you! Support MacDailyNews at no extra cost to you by using this link to shop at Amazon. The post Apple’s global App Store revenue surges 12% year over year in June appeared first on MacDailyNews.
https://macdailynews.com/2025/07/03/apples-global-app-store-revenue-surges12-year-over-year-in-june/
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