Best iPhone Prime Day Deals 2025: Early Discounts

Macworld

If you’re in the market for a new iPhone, Amazon’s Prime Day sales might be a good time to find a deal—with a few caveats.

In the U.K., you can find the latest iPhones unlocked at Amazon and at other resellers. Supplies can be limited, and there are usually only small discounts for the newest iPhones, but we are seeing discounts on the iPhone 16 series and on the older iPhone 15 models. If you aren’t sure which iPhone to buy take a look at our iPhone buying guide and our comparison of every iPhone.

If you are in the U.S., you won’t see deals on new iPhones (only renewed/refurbished items), but there are still plenty of savings on iPhone accessories, which we will also include below.

The iPhone models and accessories here are all chosen by our editors, who have decades of experience with Apple devices. We’ve reviewed every Apple product we recommend and we won’t tell you to buy something that’s not an actual deal.

For all the best Prime Day deals on Apple products see our round-up of the Best Apple Prime Day deals.

Best Amazon Prime Day iPhone deals

If you’re in the U.K. the iPhone Amazon often offers a discount on the full price of an iPhone. These deals are usually even better for Prime Day. In fact, we have already seen up to £150 off the newest Apple iPhones.

These are the best iPhone deals we are seeing right now:

iPhone 16e (128GB): £549 (£50 off, RRP £599)

iPhone 16e (256GB): £649 (£50 off, RRP £699)

iPhone 16e (256GB): £849 (£50 off, RRP £899)

iPhone 16 (128GB): £698 (£100 off, RRP £799)

iPhone 16 (256GB): £749 (£150 off, RRP £899)

iPhone 16 (512GB): £999 (£100 off, RRP £1,099)

iPhone 16 Plus (128GB): £799 (£100, RRP £899)

iPhone 16 Plus (256GB): £899 (£100, RRP £999)

iPhone 16 Plus (512GB): £1,099 (£100, RRP £1,199)

iPhone 16 Pro (128GB): £898 (£100, RRP £999)

iPhone 16 Pro (512GB): £1,198 (£100, RRP £1,299)

iPhone 16 Pro Max (512GB): £1,298 (£100, RRP £1,399)

iPhone 15 (128GB): £598 (£100 off, RRP £699)

iPhone 15 Plus (128GB): £698 (£100 off, RRP £799)

iPhone 15 Pro (1TB): £1,349 (RRP was £1,499 DISCONTINUED)

iPhone 14 (128GB): £495 (RRP was £599 DISCONTINUED)

For more deals take a look at our iPhone 16 deals in the U.S and iPhone 16 deals in the U.K and iPhone 15 deals.

Prime Day: Best iPhone accessory deals

While Amazon doesn’t sell the latest iPhone in the U.S. outside of the partnership with Boost Infinite, Prime Day can be a great time to get iPhone accessories. Here are the best sales we’re tracking. Have a look at our round up of Best iPhone 16 cases for 16 & Plus, 16 Pro & Pro Max and The best iPhone 15 series cases to see if there are any bargains to be had.

We’re tracking Apple subsidiary Beats alongside AirPods here, but you could also grab a bargain on some headphones by checking our round-up of the Best earbuds for iPhone and best over-ear headphones.

U.S.

Apple MagSafe Charger (2m): $40 ($10 off, MSRP $49)

AirTags 4-pack: $75 ($25 off, MSRP $99)

AirTag: $23 ($6 off, MSRP $29)

AirPods Pro 2 (USB-C case): $199 ($50 off, MSRP $249)

AirPods Max (USB-C): $479 ($70 off, MSRP $549)

Apple 35W dual USB-C Power Adapter: $39 ($20 off, MSRP $59)

Beats Solo 4: $130 ($70 off, MSRP $200)

Beats Studio Buds: $100 ($50 off, MSRP $150)

Beats Studio Pro: $250 ($100 off, MSRP $350)

Beats Pill: $130 ($20 off, MSRP $150)

U.K.

AirTag (4 pack): £92 (£27 off, RRP £119) 

Single AirTag £28 (£7 off, RRP £35)

Beats Solo 4: £149.99 (£50 off, RRP £199.95)

Beats Pill: £122 (£27 off, RRP £149.99)

Beats Studio Pro: £175 (£175 off, RRP £349)

Prime Day: How can I get the best iPhone deals?

Many items in the Amazon Prime Day Sale are only open to Prime members, so you’ll need to sign in with an active membership to purchase one of the deals. Prime memberships cost $139 / £95 / AUD$59 annually, or $14.99 / £8.99 / AUD$6.99 every month. New users can sign up for a 30-day free trial that can be canceled at any time during the trial window. You’ll also get free one or two-day delivery and access to Amazon Prime Video and all that content.

One tip when you click on a good deal—even if it’s from a Macworld page—is to check that the product isn’t redirected to a refurbished model, and the current manufacturer’s price is listed, as that can make the price drop look a lot better than it is.

In order to take advantage of some Prime Day deals, you need to be an Amazon Prime member. Amazon Prime costs $14.99 / £8.99 / AUD$6.99 on a monthly basis (but can be canceled after 30 days) and gives you two-day free delivery and access to Prime Video.

Prime Day 2025: Our favorite deals

For more Amazon Prime Day coverage, check out our other Apple deal roundups:

Best Amazon Prime Day Apple deals

Best Amazon Prime Day AirPods deals

Best Amazon Prime Day Apple Watch deals

Best Amazon Prime Day iPad deals

Best Amazon Prime Day MacBook Air and MacBook Pro deals

Best Amazon Prime Day Mac deals

Best Prime Day storage deals for Mac

Best Prime Day Mac monitor and display deals

Best Prime Day Apple accessories deals 

Best U.K. Apple Amazon Prime Day deals